My wife and I have been brainstorming for weeks, trying to think of a name for the coffee shop we want to open some day. Two of the names we like, Mug Shots and Oasis, are used quite a bit, and we (I, anyway) want something different.

I think I have come up with something different, but I want to get some impartial (but kind!) impressions from y'all. I want to preface this by emphasizing our shop's purpose of developing meaningful dialogue in our community. Where better to do that than a coffee shop?

Anyway, the name I thought of was "Two Heads Coffee". I do actually intend to use a 2 head espresso machine, but the name also reminds me of the aphorism, "Two heads are better than one."

Thoughts?

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I Like Two Heads, the play on words coffee shop name is way over done. I mean "mug shots" when I say this, or Muddy Waters or Common Grounds or wwell you get the idea. But Two Heads isn't an obvious coffe reference and it still has meaning, and best of all I've never seen it. Good Luck and go for it man!
Two Heads seems to capture your concept. Another thing that may help is to think about how it rolls off the tongue in casual conversation. "Hey let's go to Two Heads." If you are confident in the name and you think your target market will identify with it and respond to it well, go for it.
Right off I like the name. However there are two small issues, first if you Google the name "two heads" you get some pretty odd looking results. That leads to the second issue which is you will have a hard time getting on the front page of search engines. If those two things dont bother you then go for it.
You're right, Jarred, you get some weird Google results. And I realize that this may become an issue, because few people ever look past the third or fourth page of results. But if I always tie "Two Heads" with "Coffee", I hope people will try that search string instead.

One of the strangest items we sell in our bakery is a "5 O'clock cookie". And no, it doesn't contain any alcohol. :) It actually is an old recipe that gets its name from the British practice of "high tea", which according to Google, takes place between 4 PM and 7 PM, hence the name. But it is interesting how the name grabs people's attention, begging the question, "What is a 5 O'clock Cookie?" And, now that you are dying to know what it is, lots of raisins, lots of pecans (or walnuts), and lots of cinnamon. Soft chewy cookie. If the customer asks, they more often than not end up buying some.

And that loooong spiel brings me to my point, that perhaps a slightly obscure, or odd, name, can generate interest. Once explained, it makes sense, and the customer is unlikely to forget the reason for the name. That's a good thing.
After thinking about this name some more, I am more taken with it, and sat down with OpenOffice and made a mockup logo. I would have it done professionally, polished a bit. What do you think of this?
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Hello Paul.
In my personal opinion... I think this:
Oasis: I relate it with fresh and cold drinks, not coffee. (only frozen coffee)
Mug Shots: ... it could be but I prefer other options.
Two Heads Coffee: It is a good root to begin to work.

Now, think about this. "Two Mugs"
You can take advantage of the emotional connectors like "The Friendship" (Two are better than one, Your never are alone, etc).

Here I leave this links about Naming and Emotional Connections. I hope that they are of aid.

http://www.entrepreneur.com/startupbasics/namingyourbusiness/archiv...
http://sbinformation.about.com/od/advertisingpr/a/businessnames.htm
http://www.coffeestrategies.com/2005/06/02/coffee-shop-names
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070223/FREE/...
http://www.brandingstrategyinsider.com/2008/04/building-an-emo.html

Remember, the goal is to gain Emotional Connection with your clients.

Good Luck.
How about "Double Dose?"
Perhaps an alternative tactic you could take is to really drill down what you're vision is for your business and utilize elements from that drilling down to help guide you.

Also, check with a domain host to see the variations available. In addition to Googling the words, see if you can get the simplest URL for your website. The simpler, the better.
Hey Paul.

I like Two Heads Coffee, as well as what some of the previous posters have to say.

Regarding the Google problem, I would not worry about that too much. With good site design, a little work, and a little effort on the part of your friends and family you can get yourself on the first page. For example, despite the existence of two other "Coffee Gardens" in the country, both of which have been around longer, we show up 3 times on the first page. When we first launched we were on page 7. Also, many of your prospective customers will search on the map in your city, which will filter the oddness. I say no worries.

Good first stab at a logo too.
So, I posted my original logo and name on Facebook, letting some of the locals critique it. Most liked the logo, but didn't connect to the name. So my wife and I played with it some more, tweaking the logo a bit, and changing the font and name. Here is the result...

After our fourth daughter was born early this past Friday, I spent several hours at the hospital whiling away boredom doodling on a pad of graph paper. I was still in search of the right name, the right logo. I think I have found it, and I think the concept is sound. I have a graphics guy working on it now, and I have already registered the necessary domain names. Take a look...

here's your logo for "2 Heads" (i like the number better than the word "two").
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