Jennifer Vaaler
  • Female
  • Hickory, NC
  • United States
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Daily Demitasse

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Kye Green liked Jennifer Vaaler's profile
Mar 31, 2020

Profile Information

What is your position in the coffee industry?
barista trainer, home barista, coffee enthusiast, consultant, entrepreneur
Where are you located? ( City and Country )
Hickory, NC
How many years have you been in the industry?
Over 12 years
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
Tell us more about your coffee shop or barista skills.
- Co-Owner/General Manager at a stand-alone coffee drive-thru in Fuquay-Varina, NC 2011-2015
- Founder of Pay it Froward with Coffee
- Was a coffee bar Manager for a start-up cafe/event lounge/nightclub in Raleigh, NC
- Educating customers through my coffee blog, Daily Demitasse
- Been in the coffee industry since 2003
-Took beginners and intermediate espresso labs through Counter Culture Roasters in Durham, NC
- Generated new ideas for improving products and services
- Helped cafe's improve customer service and sales
What cities or countries are you interested in traveling to?
All major coffee community cities in the U.S.
About Me:
My life revolves around anything coffee related-working, writing, educating, helping others.
- BGA Member
Coffee, writing, and people are my passions.

I have been in the Coffee Industry since 2003. During this time I took the beginner and intermediate espresso classes at Counter Culture Coffee in Durham, NC. I've been a barista and Cafe Manager and have helped independent cafe's with marketing strategies. Written: newsletters, menus, web copy, trained baristas.

New Project: Pay it Forward with Coffee. Inspiring happiness and productivity by doing random acts of kindness, for coffee lovers.

Twitter: @dailydemitasse @pifCoffee
Coffee blog:
Pay It Forward with Coffee:
About My Company:
Daily Demitasse is a coffee blog about the Specialty coffee industry for coffee enthusiasts and industry pros with simplified info about coffee and the industry.
What is your favorite thing about the coffee industry?
meeting like-minded people who are as passionate about the industry as I am

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Jennifer Vaaler's Blog

Anemic Barista

Posted on June 24, 2013 at 11:18am 0 Comments

Is anyone else anemic? It would be great to find someone else that works in the coffee industry with an iron deficiency to talk to.

For me, "for the love of coffee" is an understatement.

New Project: Pay it Forward with Coffee

Posted on August 29, 2012 at 9:07am 0 Comments

I have been on hiatus from my blog to finally birth a project I've been wanting to work on for awhile, Pay it Forward with Coffee.

In case you don't  know what Pay it Forward is... 1) yes, it's like the movie 2) It's doing random acts of kindness in hopes of creating a ripple effect for others to do the same.

Mission: To inspire happiness and productivity in coffee lovers 

My goals for this project are:



Barista Interview: Rachel Haughey from espresso NEAT

Posted on March 22, 2011 at 11:32am 0 Comments

This month's barista interview is about what it takes to start a cafe and great advice for anyone thinking about opening their own cafe.

365 Day Coffee Project

Posted on January 21, 2011 at 4:55pm 6 Comments

This year I'm combining my passion for coffee with my new hobby, crochet. I will make something each day that is coffee-related.


If you would like to follow along my learning journey you can check it out here.


Besides coffee cozies and bar towels, what else could I make that would be useful for baristas? Any suggestions are appreciated.

The Guatemalan Experience

Posted on November 15, 2010 at 6:32am 0 Comments

I had the privilege to re-post this beautiful essay written by Josue Moralas, Master Roaster and Cupper at Coffea Roasters Guatemala, specializing in Guatemalan Coffee.

I also included a couple of his breathtaking photos.

You can read Part 1 and Part 2 here. Enjoy!

Theory of A Coffee Snob

Posted on October 28, 2010 at 1:55pm 1 Comment

The title "coffee snob" is thrown around so much I decided to write a post about my theory and personality crisis.

What do you think? Any and all comments are appreciated.

Comment Wall (5 comments)

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At 11:47pm on December 4, 2010, Chase Mann said…
Things are looking on the up and up ... I see coffee people.
At 6:55am on June 10, 2009, Jill Jinorio said…
Yeah, St*rbux was upstairs in the food court for a few years. Emersons has been here on the lower level center court for a very very long time. I want to say 12 years after it moved from Asheville. I will def be researching it. Thanks for posting! Good luck wherever you have moved.
At 10:47am on July 14, 2008, Damian said…
Hello Jennifer. Greetings from Ireland.
At 9:47am on July 2, 2008, scott conary said…
where is your shop? Was down there a few weeks ago and wish I knew.....
At 12:25pm on July 1, 2008, Jason Dominy said…
Great to see you on here! Loved your shop!

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