Rich Futrell
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Profile Information

What is your position in the coffee industry?
industry professional
Where are you located? ( City and Country )
Durham, North Carolina
How many years have you been in the industry?
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
What cities or countries are you interested in traveling to?
About Me:
I got my start in coffeehouses as a kid that you'd most likely not want to come around your place too much these days. This was in Chicago back in the late 80's and early 90's. There were some fantastic old school places around back then like No Exit Cafe (established in 1959) and a place whose name I can't remember that used single cup brew rails since the late 60's. In college I really got into espresso at a place that had a 4 group lever machine and played Tom Waits non-stop. I moved to North Carolina and opened a coffeehouse called The Third Place in 1994. We offered single origin coffees in french presses, which was pretty unique at the time. The 90's were an awesome time in 5 points in partner Ty, B-lud and I lived in a house down the street from our roaster and less than a mile from the coffeehouse. After 10 years and a ton of good times behind the bar, I sold the shop to a friend, customer and neighbor and moved to Morocco as a small business advisor for the Peace Corps, where I pulled a few guest barista spots on a - you guessed it - old lever machine. I then lived in Japan for a year before joining the production crew at Counter Culture in Durham in late 2005. My current position at CCC is Sales and Customer Relations Manager.
About My Company:
Counter Culture Coffee

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Comment Wall (20 comments)

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At 7:45am on October 10, 2010, angela said…
My name is miss angela desmond i saw your profile today and became interested in
you,i will also like to know you more,and i want you to send an email to my
email address so i can give you my picture, for you to know whom i am.
Here is my email address(
I believe we can move from here!
I am waiting for your mail to my email address above.
(Remeber the distance or colour does not matter but love matters alot in life)
At 2:26pm on August 4, 2008, Ildi Revi said…
Hey Rich, I used to hang out at No Exit (did you play Go?), Ennui and the Heartland around the same time as you. If you're ever in South Carolina, come visit!
At 12:57pm on April 5, 2008, Benjamin H Wilkinson said…
Hey Rich!

Thank you very much for you email. I'll get you my info after NERBC is over. Prepping for my first competition is nerve racking. I look forward to getting to know you more.
At 12:06pm on March 15, 2008, Banks Thomas said…
I had a great time in Asheville, have a good weekend.
At 6:44am on March 12, 2008, Rob Tuttle said…
I will be in Louisiana Friday setting up a new shop but I am going to try to make it Saturday. I would love to come hang out. Sounds like a good time!
At 10:47am on March 3, 2008, Brent hall said…
word em up.
At 8:13am on February 28, 2008, Rich Futrell said…
LOVE that Clover coffee...drink it everyday.
I've been having lots of fun lately with Japanese style Clover iced coffee - aromatic East Africans, 55g, ground on 5 (Malhlkoenig Guatemala), 8oz, 50 sec dwell time, 12/16oz pitcher packed full of with the variables with each coffee until you get the aromatics, flavors & body you are looking favorite toy behind my Wii Barista..
At 7:14pm on February 27, 2008, Anastasia Chovan said…
Hi Rich,

Great to hang out at Coffee Fest. Getting over jet lag this week!
At 5:45pm on February 25, 2008, Rich Futrell said…
I lived in japan for a year - remarkable place, amazing people, beautiful aesthetic...
At 10:36am on February 25, 2008, Danielle Glasky said…
J-town was the jam! But it's been a week since I got back and I am still catching up on sleep... So much to adjust to on returning. Have you been out to that gorgeous country yet?

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