For our store we have several. 1. Introduce a quality soup product...vision is people will be lined up out the door. 2. Extend hours into the evening. 3. Beer/wine license. 3. sales increase 12%. 4. $15,000 cash in savings 4. Rent space for small parties when we are not open. 5. Through a travel agent, organize an adventure out of the country, targeting customers. Sale so many, at least one of us goes free. We want to be seen not just as a place to buy coffee. 6. Open second location.

What are yours? Other than being nicer to your customers.