With the closing of dining rooms and the trend of social distancing, you will want to find a way to drive business to your eating establishment. One of the smartest ways to continue your business’s growth is to transition to a drive-thru only menu. Here are the four top ways you can keep your business going with a drive-thru only menu.
The first thing you will want to do is limit your menu to your most popular items. Also include items that will be easier to create. For instance, you can create sandwiches using Kaiser buns. This limited menu will allow you to get more customers through your drive-thru and get more revenue per hour.
You can allow people to make their orders quicker by having them use your restaurant’s app. This will allow you and your team to fulfill the order quickly and have it ready for them to pick up. Creating an app is easy and will allow your customers to have fast access to your menu.
You will want to make sure that your establishment can handle the drive-true traffic. Therefore you will want to make sure that your drive-thru can handle vehicles up to 10 or 11 feet in height. You will also want to make sure that you can accommodate at least eight cars onto your property without causing any congestion. You may want to consider a trial run with you and your employee’s vehicles before you launch your drive-thru.
Now it’s time to let your existing and future customers know about your drive-thru only menu. Therefore you will want to contact your existing customers via your e-mail list. Also, you can reach future customers by advertising your drive-thru menu. You can also create flyers that invite people to download your restaurant’s order app. Finally, you can offer a special discount or deal for the first month of your drive-thru’s operation.
A drive-thru can go a long way in boosting your business in a time of social distancing and government-mandated closures of in-restaurant dining. You should create a limited driver-thru only menu, create an ordering app, design an effective drive-thru space for your customers’ vehicles, and market your drive-thru menu. By following these simple steps, you will be well on your way to creating a growing drive-thru business.