FOR IMMEDIATE RELEASE
For more information, contact Matt Milletto: 503.232.2222 | email@example.com
(PORTLAND, OR. September 14, 2009) With the opening of an American Barista & Coffee School [ABC’s] affiliate school in Beijing, China in September of 2009, ABC’s becomes the first U.S. coffee school to expand into the International arena.
Currently, ABC’s is the premier professional coffee school in the U.S., and the first in the history of the specialty coffee industry to offer a complete coffee business educational course combined with hands-on barista training. To date, ABC’s has graduated 600+ students from 47 states and more than 40 countries around the world.
Bruce Milletto, founder of ABC’s and Matt Milletto, the school’s Director, traveled to Beijing in August to set up the China Barista Coffee School [CBC] and train the CBC staff prior to the school’s grand opening on September 2.
“Opening an affiliate school in China is a major step forward for Bellissimo and The American Barista & Coffee School,” said Bruce Milletto. “ABC’s has become the first coffee school in the world to establish an international brand, and to do so in a country that is on the cutting-edge of an explosive coffee market is very exciting."
The ABC’s curriculum was modified to fit the particular needs of the Chinese specialty coffee industry, while staying true to the ABC’s model. The CBC training center features more than ten two-group espresso machines, each from a different manufacturer. ABC's representatives will travel periodically to China to insure CBC and their trainers are meeting the standards set by ABC's for its affiliate schools.
“I was excited to see so many passionate baristas in China,” said Matt Milletto. “I had the opportunity to train and work with 12 of the top regional barista competition winners, who were very eager to learn more about great coffees and how to present them. I see huge growth potential in China’s coffee industry in the coming years, and we are thrilled to have an ABC’s presence in Beijing and to expand our global reach as educators.”
About Bellissimo and the American Barista & Coffee School
Bellissimo Coffee InfoGroup is the specialty coffee industry's leading consulting company and well known as the producer of award-winning coffee training DVDs and the publisher of coffee business manuals. Bellissimo’s worldwide client list includes Fortune 500 companies as well as American and International entrepreneurs. As a result of the success of his company, Bruce Milletto is recognized by the press and the coffee industry internationally as “the voice of North America’s specialty coffee industry.” Bellissimo is also the parent company of The American Barista & Coffee School [ABC’s], the premier professional school in the U.S. devoted to domestic and international specialty coffee business education and hands-on barista training.
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