Coffee CFO: Class for Existing Retail Coffee Business Owners at ABC's

For all the coffee bar owners out there! I wanted to tell you all about a newer class that we are offering at the ABC school called Coffee CFO. This two-day workshop is lead by Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business. Chris’ expertise includes financial management, roasting coffee, business ownership and a great understanding of business operations.

Chris has held executive positions in finance and administration, marketing, retail operations and strategic planning. He was Vice President and Chief Financial Officer for Barnie’s Coffee and Tea Company and has held positions of increasing responsibility with Starbucks Coffee Company, Sony, British Petroleum, Blockbuster Entertainment and Eddie Bauer.

Read Chris' complete bio and read about Chris and the Coffee CFO class in Bruce Milletto's Blog.

Money back guarantee!

If you feel you have not received information worth at least double the cost of the class, we will write you a full tuition refund check — no questions asked.

Class includes a Financial Workbook to help you assess the financial health of your business and increase profits.

Optimize the overall profitability of your coffee business


Individual entrepreneurs and small chains often don't have the financial resources to hire a Chief Financial Officer, even though financial management is one of the most important components of running a successful business. Our Coffee CFO course will give you the tools you need to manage the financial side of your business and the confidence and skills to take it to the next level.

This two-day course will take a comprehensive look at how to optimize the overall profitability of your coffee business. Creating a successful business involves understanding how to increase long-term profitability through sales growth while managing your costs at an optimal level. Also knowing how to manage your available cash is crucial to managing the growth of your business.

This course will start by learning how to analyze current sales. This can be key to developing marketing initiatives as well as product offerings that will grow your revenue. You will also gain a better understanding of the costs of your beverages and other products. This will help you determine pricing structures as well as where to focus your energies.

Managing labor to an optimal level will help drive your sales while maintaining an affordable cost structure. The class will spend time looking at the complexities of labor.

Understanding the capacities and current asset utilizations can help your company free up cash flow that can be used to expand your business. This workshop will examine ways to increase your cash flow by examining inventory returns, equipment investments, systems investments and human capital. This includes how to evaluate a new site from a financial prospective including sales and cost projections as well as common items to look for in negotiating with landlords.

The course will wrap up with an all important view of prioritization of your financial needs. Planning the course through simple budgeting will allow you to better achieve the goals that you have set. A well thought out plan will also point out where improvements are needed.

Next class date is May 10-11!

For more inf go to the American Barista & Coffee School website, or call us 800-655-3955.

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Comment by Anj Ferreria on April 3, 2008 at 11:05am
wish i could take this up!!

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