Max Gonzalez
  • Male
  • Houston, Texas
  • United States
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Max Gonzalez's Page

Profile Information

What is your position in the coffee industry?
barista, manager, coffee shop owner, barista trainer, coffee roaster, coffee enthusiast, industry professional
Where are you located? ( City and Country )
Houston ,Texas
How many years have you been in the industry?
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
Tell us more about your coffee shop or barista skills.
Catalina Coffee is a small shop near the west side of downtown Houston. We are dedicated to coffee and constantly reevaluating the preparation of a quality cup.
What cities or countries are you interested in traveling to?
About Me:
I own Catalina Coffee and Amaya Roasting Co. and I love coffee.....
About My Company:
Catalina Coffee, named after my mom, is my first venture in the specialty coffee industry. We constantly attempt to improve the quality coffee market by learning as much as we can and then passing that information on to the consumer.

Amaya Roasting Co. roasted its first batch on August 4th 2008. It is the next logical step for me to take control of the products that we offer at the cafe. With quality and sustainability in mind, one of the first agendas of Amaya was a direct trade trip to Nicaragua were we found a wonderful washed Caturra from Finca San Juan in Jinotega.
What is your favorite thing about the coffee industry?

Comment Wall (32 comments)

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At 7:14am on April 23, 2011, Holly Josey gave Max Gonzalez a gift
At 11:23pm on May 25, 2009, Joshua Longsdorf said…
I figured I could trust Paul he seemed like a good dude. Anyways I may be doing some trial roasts of my own soon if all works out. I'll have to kick some to you for feedback if so. How's are things in the lone star.
At 5:05pm on March 28, 2009, Kristen said…
Hopefully, I will be in houston April 7th and 8th. let me know if that works for you! if not, I'll be back soon. it was nice meeting you :)
At 11:14am on March 16, 2009, Joshua Longsdorf said…
Hey Max, what's going on man? Will I see you at SCAA?
At 5:57pm on January 19, 2009, Jeremey Barrett said…
Sweet, thanks! I'll be in around 1 tomorrow, would love to pick up the beans while I'm there.

I just uploaded the pics I shot, you can see them here for now:
At 4:06pm on January 9, 2009, Mike Spence said…
Hi Max! As one of the sponsors here, I hope you enjoy! If there is every anything we can answer for you or your clients concerning POS, please let me know.
At 9:30am on December 17, 2008, Greenway Barista said…
coffee 4 life
At 12:36pm on December 14, 2008, Steve MacDowall said…
Hello Max - greetings from Canada - Steve
At 11:37am on October 29, 2008, Kristen said…
oh, I am so excited about training with you! I am pretty flexible, but It's probably better to wait until december, because I'll be busy finding a place to live in Austin, and a Job (and sounds like you have your hands full with the new roasting adventure, too!). I hope I can find an awesome shop to work at in Austin. It would be sad if I couldn't find work in the specialty coffee industry.

Anyways, you're new roasting company sounds exciting! I would love to evetually learn how that all works. Maybe one day in the future, you can give me a tour of your new place! Thanks for being so Hospitable towards me. You're right that enthusiasm will take you far, but it's also key to have awesome people with experience who are eager to pass on the knowledge that they have worked so hard for. I'm looking forward to learning from you!
At 11:30am on October 24, 2008, Kristen said…
Looks like I'll be hitting up Texas faster than I thought! My boyfriend got a Job offer at a tattoo shop in Austin, so we''ll be moving there mid-November! I'm so excited! I miss home! bummer that I'll be JUST missing the SCRBC, though. I'll be seeing you around soon!

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