Ed Viser
  • Male
  • Maricopa Arizona
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  • Paradise Coffee
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Profile Information

What is your position in the coffee industry?
home barista, coffee enthusiast, industry professional, consultant
Where are you located? ( City and Country )
San Francisco USA & Maricopa Arizona
How many years have you been in the industry?
12 Years in and around Coffee 26 as an Architectural Designer
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
yes
Tell us more about your coffee shop or barista skills.
A few years ago, I had a client come to me and say that they wanted to be the next Starbucks...I said, why would anyone come to your shop if they can go down the street, to a Starbucks and get something they KNOW They will enjoy, and never take a chance on you. It was easy to convince them that "hand crafted" drinks will set them apart...Now, they are proud latte artists and barista supporters. I'm only a home barista, but professionally, I connect my clients with local barista trainers.
What cities or countries are you interested in traveling to?
Brazil, France, Australia, Costa Rica.
About Me:
C’s Doughnut House & Bakery, where in 1977 as a teen, I started my foodservice career as a swing shift ‘doughnut’ man in the Sepulveda, Ca. shop. I ate and bear clawed my way through filling and dough and plenty of mopped floors up the proofing box and ended up the full time Pastry ‘Chef’ for the wholesale and retail store. Not yet realizing my full potential, I spiraled out of control and worked for a summer at the famous “Inn of The Seventh Ray” in Topanga Canyon . 400 lbs of grated cheese and 22 bushels of green beans later, I returned to C’s Donut House & Bakery to finish what I started by managing the store and bakery operations at 17. By 1981, I was well on my way to retiring my rolling pin and apron for an architectural scale.
In 1982, I launched my full time career of making things that were not edible, beautiful. Or, at least well planned...
About My Company:
CAFE DESIGN & ARCHITECTURE

Only Cafe DnA has the specialty coffee and architectural design expertise to get your retail cafe project permitted in any state in the country, including Puerto Rico.

We are an Interior Design & Architecture firm operating nationally providing retail food service planning with its primary focus on the specialty coffee industry.
What is your favorite thing about the coffee industry?
It has and always will be the people...
Website:
http://www.cafe-design.net

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Comment Wall (15 comments)

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At 2:43pm on September 12, 2009, Steve Kessler said…
Hey Ed,

Coffee in Milwaukee is great. Business is good and growing. Have fun in AZ!

Steve
Anodyne Coffee Roasting Co.
At 7:47pm on October 8, 2008, peg bono said…
hey ed, I posted some new pics on this site, you can get a better idea of what we did with decor, etc. Feel free to use anything you like , I'd be honored.Hope all is well.
At 1:36pm on August 20, 2008, peg bono said…
Hey Ed! Nice to hear from you. Things are great...busy...crazy...very steep learning curve but we'redoing well. Hope you are well too. Wouldn't change a thing with the layout of the beautiful cafe. Thanks for your help!We are only opened at one site, I put the brakes on the second site at the 11th hour and was so relieved. Maybe next year!For now one is keeping me busy enough.What are you up to?
At 10:44am on February 22, 2008, Tera Schmeling said…
Very cool!!! I won't tell her I saw it unless I decide you deserve a good beating! After all girls do have to stick together! :)
At 10:39am on February 22, 2008, Tera Schmeling said…
Why didn't you keep the picture of Laure up? Did you tell her it was there and gone so quickly that no one would notice?
At 9:36am on February 20, 2008, Ed Viser said…
Great, me too I need to turn off the notices...We are busy, but could be busier... Hope to be in Oregon soon! at least this summer for the Veneta Country Fair.
At 9:33am on February 20, 2008, Kenny Davis said…
Thank you! I just told Tera that work ties up a lot of my time as it is now I am going to be stuck to this when I'm not working! I hope business is going well.
At 7:30am on February 20, 2008, Ed Viser said…
thanks, I'll be in touch.
At 1:56pm on February 18, 2008, Tera Schmeling said…
Why thank you!!! Thanks for the invite!!! :)

You should invite more of your friends to be friends with me too I like friends!!!
At 10:59am on February 16, 2008, Steve Lanphier said…
Ed,
That's great to hear-say "Hi" for me when you see them
I'm working with Bruno to bring in the best Brazilian coffees from the Cerrado and S. Minas regions.
We are still growing the business so you know how that is...
 
 
 

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