David Fell
  • Broken Arrow
  • United States
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Brasilia Excelsior 3 Reviews??

Started this discussion. Last reply by Brady Jan 18, 2012. 3 Replies

Spirits and Espresso / Coffee ? ? ?

Started this discussion. Last reply by Corvus Coffee Dec 20, 2011. 4 Replies

To tap or no tap? Looking for clarity

Started this discussion. Last reply by Jason Haeger Jul 28, 2011. 17 Replies

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Profile Information

What is your position in the coffee industry?
barista, manager, coffee shop owner, barista trainer
Where are you located? ( City and Country )
Broken Arrow, Oklahoma
How many years have you been in the industry?
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
Tell us more about your coffee shop or barista skills.
Have been managing, owning, coordinating, training and running a store for around 5 years and have learned a few things along the way. I do not feel I will ever learn it all or have reached some pinacle but am passionate about coffee, loose leaf tea and stellar customer service. I am very confident pulling beautiful spaghetti strands of golden espresso and steaming velvety smooth slightly sweet milk. I have a good sense of efficency and making every move count when behind the bar and making every item go as far with as little waste as possible. I have a very, very positive attitude and am thankful to have a large reserve of patience when in general but especially when it comes to training and evaluating new employees or product procedures. I have been through the worst of the business when our first attempt failed and I had to file personal and corporate bankruptcy, my wife, children and I were emotionally and physically stunned for days. But thanks to very good and supportive friends and a never quit attitude we are open once again, with a new name however after performing some delicate legal hopscotch. Due to this I do not have a pie in the sky attitude about things and realize very much that regarding the business part of it it is very serious business, but that doesn't mean you can't or shouldn't enjoy every minute of such a great opportunity as owning your own successful coffeehouse business.
What cities or countries are you interested in traveling to?
Any European destinations would be thrilling but other destinations within the states would also be appealing.
About Me:
I am 40, married for 16 years and my wife and I have two daughters, our oldest is 13 and our youngest is 9. I play guitar, love books, am fascinated by slight of hand prestidigitation, am a big fan of Charlie"The bird" style be-bop jazz but also very much like the raw blues of "The Black Keys". Have always had a strong desire to travel and experience the rest of the world and its cultures but have never had the chance.
About My Company:
We sell bulk, fresh locally roasted coffees and bulk loose leaf teas (over 80 loose leaf teas currently). We also brew our coffees and teas for our eager customers. We bake some pastries here and are currently on the verge of venturing out into the world of Panini's. Our shop is a walk-in sit down with a drive-up window. Lots of comfortable seating, free wi-fi and warm colors. Our goal is to truly embody the idea of a third place.

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David Fell's Blog

Into the Summer

Posted on June 29, 2009 at 9:53pm 0 Comments

Well, its no secret that the summer months are considered by most in retail to be the lean months so here we are well under way. So far, at least through June, it looks like we will still have our doors open for the fall and consequent holiday season which is an encouragement. But it is not nearly enough just to lay in a fetal position and wait for the holidays, action is more essential now than ever during the year (I am preaching mostly to myself here). I just read an article in the current… Continue

NEW StoneWood website ready!

Posted on April 23, 2008 at 6:40am 2 Comments

The new website for StoneWood Coffee & Tea Co. is finally up and online. Please take a minute to check it out and let me know what you think. Go to www.stonewoodcoffee.com Thanks and keep brewing!

Espresso Suscitatio Spiritus,

Website preview

Posted on April 16, 2008 at 6:58pm 1 Comment


Please take a look at the link above for a preview of our soon to launch 360 website, any feedback is welcome.

Also, what have been your best most successful gorilla / grassroots marketing activities or stratagies??

Comment Wall (4 comments)

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At 6:33pm on November 2, 2009, Jason Duncan said…
David, How are things? We will be in Tulsa on Thursday for some catering - what time do you guys close?
At 6:34am on April 23, 2008, David Fell said…
Our new final (for now) official website is www.stonewoodcoffee.com. Take a look and please pass on any comments.
At 9:35am on April 13, 2008, Tony Serrano said…
David, I'll be in Tulsa visiting Shades of Brown early this week. Love to meet you and see Stonewood. Take care.
At 6:08pm on January 27, 2008, Jason Duncan said…
Great to see you here, David. I hope all is well at Stonewood! Cafe Evoke Catering is moving to Oklahoma City so we will plan a trip to Tulsa!

Be on the look out for an invite to our opening party probably happening sometime in March or April.

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