It's not everyone's cup of tea, that's fine - everybody has their preferences - but to say that it costs "too much" is just weird.
to follow up with john, 750ml is the standard wine size. to get 750ml of coffee you should use about 45g of beans. a 12 oz. bag is ~340g of coffee. 340/45=7.5. so for $85 you're getting 7.5 wine bottles of one of the best coffees in the world. not shabby.
while Coffee Collective produce a lighter, very scandinavian roast.
The coffee itself MAY not be worth the price but the experience totally is.