Is it enough to have a friendly face and smile for each order or should we go further for customers? its always been the job of the marketing team to push the image , service and products of Cafe's , Roasters , and Bistros . I grew up in cafes and tasted the best of service and the worst and i found that if staff are not excited about there job title or just do the job cause they need a job.  This affects the Customer consumption perception of the SHOP , the PRODUCT and the PRICE and STAFF attitude towards the coffee consumption shopping effect.

As a result one can be the best barista and make awsome drinks to blow customers taste buds , but they get LITRILY BLOWN AWAY and never come back then do after shop damage by going across the street and sounding off to potential customers .

Shouldn't we build more customer relationship marketing and consumer analytics into barista and staff skills and trade craft content into training

P