A cafe is a great place to go for a good cup of coffee, a delicious snack, and some relaxation time. They’re also becoming a hip spot for college students and entrepreneurs to go when they need to study or meet up with a client. Modernizing your cafe with the latest style and technology is the best way to keep it competitive and draw more customers through the doors. Here are four ways to achieve that goal.
Providing free Wi-Fi for your customers is an excellent way to appeal to a wide variety of people. Everyone wants a place to go where they can access the internet for free. The Wi-Fi will more than pay for itself each month since customers will also want to purchase a drink or snack to enjoy while they surf the internet or complete their work. Advertise the free Wi-Fi on your front door and website so customers know ahead of time that you offer it.
Since customers are coming in to use the free Wi-Fi, they’ll need a place to plug in their device if the battery runs out. Charging stations and outlets should be strategically placed throughout the cafe so that customers have easy access to them. In addition to wall outlets, you can put charging stations at each table so there’s always a place for your customers to plug in.
Hardly anyone carries cash anymore. If you only accept cash, you’re very likely losing potential customers. Even if you don’t feel comfortable accepting a personal check at your business, it’s a good idea to provide your customers with more than one payment option. A credit or debit card is the way most people pay for things now. There are several credit card processing companies you can use to make this form of payment easier on you and your customers.
If you don’t already have a website for your cafe, create one. You can find free or low-cost website hosts where you can bring the perfect website to life to help elevate your business. This gives your customers an opportunity to view your menu, prices, and other features even before stepping foot in the door.
Cafes should take advantage of these opportunities to modernize their small business so they can be more competitive in the industry.