Despite the fact that you have a successful cafe on your hands, you’re someone who loves to challenge yourself. You want to see just what else you can do to bring in some profit and business to your cafe. One of the ideas that you should consider is having a food truck. Not only are food trucks becoming widely successful but they also bring more attention to a restaurant or cafe that it is linked to. Here are four benefits that you can enjoy when adding a food truck to your cafe.
Sometimes you’re just not reaching the customers that would actually love what you have to offer. This is because customers typically aren’t up for driving a long way--especially regularly--to a cafe or restaurant. You can take driving out of their hands by showing up at a location near them instead. With a food truck, you can reach those customers who might be quite loyal to your cafe but just aren’t up for making the drive. With more of a reach, you can expand your customer base and nurture that customer loyalty.
After taking in all of the costs of opening up a brick and mortar cafe, the final price is typically quite hefty. You have to consider food costs and refrigerated transport costs as well as rent and electricity. While your cafe may be thriving enough to expand, you may feel uneasy about the cost of opening up a new physical location. A food truck can be a great way to expand with far less money tied up into it. The start-up costs of a food truck are exceptionally lower than those for a physical cafe. You can expand with ease.
One benefit that food trucks offer that many don’t consider is that it can be used to test your customers on new dishes and recipes. Are you curious about their reactions to something you have cooking? Before you unleash it in your cafe, try it out on a few customers with your food truck instead.
Let’s say there’s a festival on the other side of town. Your cafe won’t get that money. Your food truck can. Wherever there is an event happening, your food truck can be ready to serve.