After all their latest pushes to express their passion for quality coffee and espresso, Starbucks now is launching a self serve coffee kiosk, without baristas!? This reminds me of the DVD rental kiosks now littering large supermarkets. Will consumers really want a machine to serve their flavored lattes? The supermarket employees are the ones to refill beans and milk it says, and one can only wonder about the "training" they will receive. Will be interesting to see how these fly with the consumer. - Matt
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(Bizjournals) Starbucks Corp. is experimenting with selling espresso drinks from a machine, sans barista.
The company, through its Seattle's Best Coffee label, has teamed up with Coinstar Inc. and a small Bellevue company, Concordia Coffee Co. Inc., on automated, self-serve espresso kiosks in grocery stores in eight states.
The idea is to "bring coffee to places where you wouldn't or couldn't put a full-service espresso bar," said Tom Ehlers, general manager and vice president of Seattle's Best Coffee.