A Robot Barista? Starbucks to install selve serve coffee bars

After all their latest pushes to express their passion for quality coffee and espresso, Starbucks now is launching a self serve coffee kiosk, without baristas!? This reminds me of the DVD rental kiosks now littering large supermarkets. Will consumers really want a machine to serve their flavored lattes? The supermarket employees are the ones to refill beans and milk it says, and one can only wonder about the "training" they will receive. Will be interesting to see how these fly with the consumer. - Matt

Link to Full Article

(Bizjournals) Starbucks Corp. is experimenting with selling espresso drinks from a machine, sans barista.

The company, through its Seattle's Best Coffee label, has teamed up with Coinstar Inc. and a small Bellevue company, Concordia Coffee Co. Inc., on automated, self-serve espresso kiosks in grocery stores in eight states.

The idea is to "bring coffee to places where you wouldn't or couldn't put a full-service espresso bar," said Tom Ehlers, general manager and vice president of Seattle's Best Coffee.

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Comment by Lem Butler on June 7, 2008 at 7:46am
"the NEW synthetic bean"

"would you like to play?"
Comment by Chris/Dale on June 5, 2008 at 9:51am
Comment by Chris DeMarse on June 4, 2008 at 10:37am
how about Javanator 8000
Comment by Matt Milletto on June 3, 2008 at 2:41pm
VentiVendor or Baristomatic come to mind.
Comment by Alex Negranza on June 3, 2008 at 12:55pm
Comment by Chris DeMarse on June 3, 2008 at 12:12pm
This, in my opinion, is why Starbucks remains the black sheep of the coffee community. If they were trying to "reinvent" themselves as a quality focused coffee company, they have been led horribly astray to believe that a vending machine fits in that paradigm.

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