Zander Nosler from Clover speaks out ...


Taken from an article from todays New York Times ... Zander Nosler writes:

“Our decision to become part of Starbucks wasn’t easy but I’m happy with how things have turned out on every level. I truly believe this is our best chance to change the coffee industry for the better ­ and that is a great opportunity to have. We didn’t know what the response would be to our decision –­ we expected there would be some sadness, some frustration and some concern. And there was. But what surprised us was that along with that sadness was an overwhelming amount of support. Sometimes in the same email or same phone call, or even the same sentence, our friends at cafes and roasters also expressed excitement for us. Excitement to see our little company get so much attention. Excitement for what this partnership means for the industry.”

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Comment by trish rothgeb on March 29, 2008 at 10:25am
I just don't get why folks are taking this so personally. The business of it is not rocket science. The development of the Clover was NOT on the backs of indies, it was on the backs of investors and partners. Zander had a responsibility to them. Everyone else just bought a machine.
Comment by Peggy Gargaro on March 29, 2008 at 7:14am
The partnership of CEC and SBux means not a darn thing to the indies of the world. The indies need to do what they do best - roast and brew a supierior cup of coffee. I do think CEC sold old the indies for the big bucks, but that's their decision and the rest of us need to move on.
Comment by Chris/Dale on March 28, 2008 at 11:53pm
Here's my opinion on the matter which may be labeled as terse or callous or naive or whatever but I'll just go ahead and put it out there (because I really don't know how not to...and diplomacy has never been my strong suit)

[ ] supportive of CEC in their decision

[X] not supportive of CEC in their decision

I think those who have said that CEC have sold out are partially right, they have sold out...they've sold out everyone who they've done business with prior to Starbucks.
All these Indie shops who've heavily invested in these machines as well as the company , who've put eleven grand down on the future of their businesses they've just seen the full return on their investment.

I know, I know, I'm naive right? But, from my limited point of view hanging your entire clientele out to dry is my own personal definition of of bad business.

If starbucks buys out La Marzocca please don't tell me...

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