At least I had Howard beat on this idea :) ...
... "Schultz isn't stopping there. He also wants customers to push back to the company using MyStarbucksIdea.com
. In other words, the coffeehouse's own social networking site. Schultz wants to empower his customers to help shape the future direction of the coffeehouse he founded.
This is more than a blog or a forum -- customers can discuss ideas, argue about them, post new ideas, vote on ideas and form more opinions on improving the Starbucks experience. Well, I though this was exactly what Schultz was busy doing these days? Is he really interested in what every Tom, Dick and Harry thinks?"
Link to full article