Very cool! Way to go Martin Diedrich
, a fellow bX member!
FOR IMMEDIATE RELEASE
Oct. 21, 2008
CONTACT: Trevor Slavick, Founder
Little Feet Coffee Company
SOCCER CHARITY TEAMS UP WITH COFFEE PRODUCER TO OFFER NEW SPECIALTY BRAND
UNIQUE PARTNERSHIP PROVIDES PREMIUM "COFFEE WITH A KICK"
(NEWPORT BEACH, Calif.) Oct. 21, 2008 – Trevor Slavick (38), co-founder of the Southern California based soccer equipment charity Little Feet (LittleFeet.com), announced today his group has launched a coffee company (LittleFeetCoffee.com), to support a sustainable coffee growing village in Honduras, and expand its mission of supplying poor children with quality soccer equipment.
Honduras is an up-and-coming producer in the premium coffee market, growing 100% Arabica beans in ideal conditions featuring high elevation, shade, rich volcanic soil, and tropical climate comparable to Colombia and Costa Rica.
"Little Feet Coffee," now available in ground and whole bean 12-ounce packages, has the added appeal of being 100% Organic, Rainforest Alliance Certified and sold at fair trade prices, with a percentage of sales supporting the group's original goal; hence the slogan: "Coffee With A Kick!" It might also be called coffee with a conscience.
Martin Diedrich, of Diedrich Coffee fame, is now expertly roasting Little Feet Coffee in small batches, and supports the group's cause. "This is something I can get behind, there are a lot of people growing coffee who have huge obstacles to overcome and I sympathize, I grew up in that part of the world," said Diedrich, who now runs Kean's Coffee in Newport Beach. "Little Feet Coffee has got a unique angle blending coffee with the world's most popular sport-- it connects."
Slavick, an American Airlines pilot and soccer enthusiast explains, "we were delivering soccer balls to children in villages in western Honduras when I spotted some kids trying to play with a bundled up coffee sack." Slavick continues, "I gave them one of our balls and the villagers thanked us some of their delicious coffee. They proudly showed me their coffee cooperative where many of the villagers work. I later learned more than 300 million cups of coffee are consumed each day in the US (according to the 2008 Coffee Statistic Report). Of the average $2 per cup paid, less than a penny finds its way back to the farmer. We decided to start a company to sell farmer-direct coffee at fair trade pricing, to help not only the kids in these communities, but the entire village."
Slavick is returning to Honduras this month to run a soccer camp for kids in the village of Las Capucas.
The coffee cooperative's manager Omar Rodriguez (firstname.lastname@example.org) appreciates Little Feet's support, "when you purchase our high grown beans, you are supporting a culture of farming that respects the environment and a way of life that nurtures the health and happiness of our people," Rodriguez stated. Slavick plans to create similar partnerships with other coffee cooperatives in order to expand Little Feet Coffee's offerings and assistance to more communities and their children.
Presently, Little Feet Coffee can be purchased through the group's website LittleFeetCoffee.com at a retail price of $11.95 for a 12-oz. package. Viktor Bene's Continental Bakery in Gelson's Supermarkets in Dana Point and Irvine, as well as all Southern California Mother's Market & Kitchen locations also now sell the coffee.