Flavia Celidonio Pogliani
  • Female
  • Sao Paulo
  • Brazil
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Flavia Celidonio Pogliani's Discussions

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Started this discussion. Last reply by Matias Zeledon Feb 18, 2011. 9 Replies

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Profile Information

What is your position in the coffee industry?
barista, manager, barista trainer, home barista, coffee enthusiast, industry professional, consultant
Where are you located? ( City and Country )
Sao Paulo, Brazil
How many years have you been in the industry?
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
Tell us more about your coffee shop or barista skills.
Running my Coffee Consultancy company - cafea.com.br - working for Santa Margarida Estate.

Oct/10 Roasting Specialty Coffees - Profiles - by Ensei Neto. ABIC - Brazil
Oct/09 Advanced Cupping course - SCAA methodology - by Ensei Neto. ABIC - Brazil
April-Aug/09 - Gastronomy and Chef course - Escola de Gastronomia Nicolau Rosa - Brazil
April/08 to Jan/09 - manager at one of the busiest Gloria Jeans Coffees shop in Sydney - It was driving me crazy, my boss would show up only once per week, I was responsible for everything, no exceptions, and I was also helping out with the other 4 coffee shops she owns. My mobile would ring 5 in the morning, and days off became fairy tale. But it was great learning indeed! No regrets, stressful but happy time.

2008 - Gloria Jeans workshops, regarding coffee sales, cupping and suppliers.

Oct/08 & Nov/08 Gloria Jeans Barista Senior course Sydney, Australia

Feb/08 and Mar/08 - Cupping sessions at NSW Coffee Growers Association. Lismore ans Woonbah, Australia.

Jan/08 to April/08 - working as woofer in coffee farms close to Byron Bay, where I had the chance to meet great professionals from the Australian coffee industry, such as Paul and Nathan Byron, and learn from them.
I also worked as barista at local farmers market, struggling to pull decent shots from a non automatic home espresso machine. I was using a single origin Australian coffee for espresso, and I have to say, though there was nearly no acidity, it had good aroma, body, sweetness and aftertaste. Bangalow Coffee. We would grind and pack at home and sell it at the markets. It's an "easier" and cheaper way to start your own coffee business.
Ballina and Nashua, Australia.

Aug/07 to Jan/08 - working as barista and manager assistant at the Gloria Jeans Coffees shop mentioned above. Sydney, Australia.

Jul/07 - tasting session with Ricardo Cavalheiro, Starbucks's CEO in Brazil.

May/07 to Aug/07 - Cupping course in Brazil - SINDICAFESP; trip to coffee farms, guided by professionals of local coffee industry; launched my coffee blog (in portughese...) lufficafe.zip.net

May/07 - Demystifying the bean - Danes Gourmet Institute - Sydney, Australia.
Apr/07 - Blends and origins Unmasked- Danes Gourmet Institute - Sydney, Australia.
Jan/07 - Coffee tasting - Toby´s Estate Coffee - Sydney, Australia.
Jan/07 - Barista course - Toby´s Estate Coffee - Sydney, Australia.

Nov/05 to May/07 - barista, shop assistant and food stock controler at Pattison's Patisserie and Fine Coffee. They had this great espresso blend, 50% Brazil, 100% arabica. I can't remember the name, but I know this ozzy roastery is also known in Vancouver. Sydney, Australia.
What cities or countries are you interested in traveling to?
Anywhere they respect human rights
About Me:
.Bachelor degree in Economics - USP Universidade de São Paulo - Brazil
.Extension course - International Trade - LSE London School of Economics - UK
. Advanced Diploma in Business Administration - Raffles Hartford Institute - Australia
After working as economic and financial consultant, and as analist in MIS area in a private bank I had enough of corporate life, so I packed my bag and off I went to Australia, where I discovered my passion for coffee.
My grandfather had a coffee farm where I spent my weekends during my childhood, playing hide-and-seek among the coffee trees, runnig over the coffee beans left outside(patio/terreiro) to dry (when nobody was watching, of course), climbing "tulhas" and getting addicted to all those smells, from flowering season to packaging the dried beans. All those smells and memories follow me till today and maybe that's why I love coffee and everything related to it.
About My Company:
Spread the good stuff!
Good Coffee for everyone!
You don't have to be a coffee freak to taste good coffee!
Yes, you can drink a sweet coffee without sugar!
The best coffee is the one you like!
(but) Get to know what you are drinking!
Experience espresso!
Learn good coffee by tasting bad coffee!
Frothing milk doesn't make you a barista!
Baristas are not pop stars!
Timing shots, flushing the head and cleaning the handle won't kill you!
Don't drink if there's something wrong with it! Go back there and ask for another one!
Sometimes you can get something good out of bad coffee beans!
Sometimes a bad barista can get something bad out of good coffee beans...
Keep learning!
Colombia doesn't make the best coffee inthe world!
But make a very good one!
Don't let the barista burn your milk!
Have you ever tried a ristretto?
Go fair trade!
To be or no to be Starbucks?
What is your favorite thing about the coffee industry?
Coffee is just a good excuse to have a great time
http://www.cafea.com.br & cafesserie.blogspot.com

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At 9:23am on October 17, 2009, Carlo Grenci said…
concerning my experience....I lerned about coffee as everybody learns how to walk or ride a bike; my grandfather was a green coffee importer and roaster, we used to roast and cup test several samples every day either as single origins or in blends so.... I naturally learned many things about coffees and their blending, but I am rather ignorant about the agricultural side of coffee. I'll be visiting El Salvador and Guatemala next month, though. After that I will surely be less ignorant...
At 9:16am on October 17, 2009, Carlo Grenci said…
well Flavia,
actually I did expect that workshop in Copenhagen to wake up sme enthusiasm in the cuirious barista participants but the but the reality overcame my fantasy.
I have some scenes shot AFTER my introduction, when it all came to PRACTICE: everybody was talking with everybody else and trying their shoys n levers with the 3 different machines I had brought there with the co operation of Kees van der Westen and Brasilia. Look at them if you like: http://www.youtube.com/watch?v=COuDWLokhYg
At 10:51am on October 15, 2009, Carlo Grenci said…
Ciao Flavia

I guess by your name that your origin is Italian.
Forgive me for not responding promptly to your request.
I see that you have a "tough" profile as student in economics besides being a fanatic about coffee; well : we share these two aspects even if my profile as student is not as tough as yours...
At 3:47pm on March 28, 2009, Al Sterling said…
Flavia...... I just finished my taxes, so I'm relaxing by browsing my emails and stuff. BTW, what type of camera did you use for your photos. I started photography in high school, was a combat photographer during Vietnam, and did freelance commercial work after college. I have always had a camera close by. While I started with 2 1/4" square film format, I now have an Olympus E20, which is great for still shots, product photos, landscapes, etc., but definitely way to slow for action stuff. I have done a few weddings, but only as a friend, not as the paid photo-bug. I've always said that first you have to have an eye for framing, lighting conditions and knowing the right moment to trip the shutter. What photos you've posted are quite good. I'll presume that you'll include some of them in your book. I suppose, since I'm "spilling my guts" here, I share that we have a rather large Brasilian community in South Orange County. Most of our friends are either Brasilian, Argentines or European. I'm actually a minority in the group, along with a few other native Amercian husbands. At our house, arroz com feijoa preto and molho de vinagrete is common at the dining table. Best thing I ever did was marry a Mineira!
At 3:34pm on March 28, 2009, Al Sterling said…
Flavia... Firstly, let me compliment you on your multi-lingual skills. After all these years of marriage, I've yet to take formal courses in Portuguese, but manage OK when I'm there. My last trip to specialty coffee shops in SP are documented on www.youtube.com and also linked on my main page in Barista Exchange. Have you seen my vid's at Santo Grao and my visit to Marco Suplicy's shop in Jardins? I know the woman that set up his SP shop. She is a well known consultant who lives in Beaverton-Portland, Oregon. BTW, I don't have that Krups anymore. I have a commercial espresso bar and small batch roaster in my garage, and am using a single group La Spaziale Vivaldi. It's a nice little double boiler unit, which gives me the ability to more accurately test extractions at various temps. I think my "Garage Espresso Bar" is in my BX photos. If it weren't for the economy right now, I'd be back at our family homes in Brasilia, Goiania, the cattle fazendas West of Goiania and in Uberlandia. My wife and her two aunts all cook traditional Brasilian here in SoCal, and just this morning I had my cafezinho with fresh hosca! My wife makes incredible pao de queijo and bolo de fuba. It's amazing that I'm not fatter than I am! When we're in Uberlandia, we visit Arlete's uncle who owns a stall at the Mercado Central. That's where we stock up on cheeses and such before going back to SP for our flights home.
At 8:50am on March 28, 2009, Al Sterling said…
Edson lives near Brooklin, SP, and was doing part time barista-ing at Santo Grao. Seems he's pretty active in specialty coffee and thought you might have met up with him? Ironically, my oldest daughter met up with him on her last visit, but I've yet to meet him. We have family and friends in SP, and one of our closest friends are the Cassiano's in Vila Sao Francisco. I'm way overdue for another trip back. My last trip included a week in Sul de Minas. Our neighbors here in Laguna Niguel have a small coffee fazenda near Carmo and Sao Lorenzo; one of my favorite areas to visit. I'm guessing your family is based in SP and you're back there now?

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