You could be right! I hear from a source that one of those roasters sitting up on the 6th floor of the Gourmet Kitchen in Bedok is the culprit in Singapores Mc D case!
Danny said:I sense there is some local relationship market forces at work.
Alun Evans said:Last time I was in Singapore had coffee at a McCafe over the road from the Mercure, East Coast. They had a nice looking 2 group Carimali, good grinder... but the coffee was for sure a heavily robusta-ised blend. In another McCafe they were pushing fil had some gnay looking Superauto from China at work...In NZ they only use Arabica, in Indo it is something similar to that in SIngapore. I am wondering...where is the product consistancy that they built the business on?
Danny said:Here in Singapore, McD's rolling out a campaign telling everyone they are serving Premium Coffee (filter style). They are doing well. In a country where the majority of 5 million are still drinking 100% robusta roasted and charred with sugar, butter and corn for US$0.60 per cup, McD's marketing certainly helps. Having said that, it makes even tougher for small coffee shops who wants to focus on quality and craftsmanship to fight those with deep pockets in the near term.
it definitely appeals to a certain market segment, although I feel that the market segment that frequent independent coffee shops would not be swayed to try a McCafe. And perhaps those who would go to McCafes would not visit ICSs. McCafe are entering the pie of Starbucks, Peets etc
It will be interesting to see the quality of beverages, and the extent of their education and that which they are educating the general public. It isn't like they are going to have a West Africa single origin cupping in their store, nor will they be competing at local competitions or representing in the USBC.
As much as Starbucks has been criticized, they were the catalyst in the coffee industry in this country. They offered a certain way to do it, and those who dared to try a higher quality and independent view were able to reap the rewards of the ICSs or the specialty coffee industry. McCafe will offer an experience (it may be drive through or not what you and I have in mind as a desirable experience), but it will allow others to taste, and be intrigued, and then hopefully want to explore the world of better quality, highly specialized baristas, and a completely different experience that the specialty coffee world is offering.