im planning on going and have never attended one either. ive also applied for the millrock comp. and have never done one. i guess we'll see how it goes! shoot me a message if you want to try and meet up!
This is an excellent "regional show", in that it's got many of the vendors that exhibit at the SCAA international show, of course, just on a smaller scale. I would think that anyone in the specialty coffee biz would take advantage of going if they're within driving distance to Vegas and can work it into their schedule. If you're an international visitor, then I'd be looking at the Coffee Fest locations throughout the US, and pick one that's also in an area of the US that you'd like to visit. For me, Seattle and Vegas seem to be two very good venues for food and beverage shows. I'll be in Vegas on other business and will enjoy walking the exhibit floor and maybe attending a few training sessions.