No, I didn't know that, but that's cool! I knew he was from that area, but didn't know exactly where. I know that from time to time I jump behind a bar to help someone out, and every time I play Mat's CD off my iPod, people always come up and ask who it is. Several people have bought it right there on their MacBook or iPhone! It's crazy. His stuff has a nice groove that goes perfectly in a coffeehouse. And it is crazy how popular he has gotten!
I guess what I'm saying is that if you look at this thread, there is about 35 (or so) people replying. This number can represent the amout of people it would take to staff a 2 location coffee company (including part-time and fill-ins) AND including a handful of customers. So, let's say that all of us folks who replied work for or patron "Exchange Coffee" in Baristaville, USA. There is quite a mix of tastes here. If ownership let all of us play our favorites, it would be a mess.
Mike, pick your least favorite list from these replies. Now picture yourself working with that person everyday for 8 hours everyday. Work would kinda suck, huh? Not due to that persons personallity (they're probably an awesome person), work would suck because you had to suffer through a 2 hour set of DC Talk or whatever.
People make statements with music. I think that the musical statement of the business should be made by the person who started that business. If we as baristas support the beliefs and tastes of that shop owner, well then, we apply to work for them. If we don't, we stay away from that shop. The most succesful businesses have a clear indentity that attract like-minded individuals to support their clearly-defined mission.