Ultimate Barista Challenge, begain in 2006, is a dueling coffee and espresso barista competition with four tasty bouts in Latte Art, Espresso Frappe, Espresso Cocktail and Best of Brew. Baristi enter into qualifying rounds and top scoring barista goes onto challenge the Ultimate Barista in a no holds barred, dueling Iron Chef of Coffee! This year NYC showcases International Ultimate Baristi brewing it out for top honors winning a Diedrich IR3 Coffee Roaster plus other amazing prizes like an Astoria espresso machine, water filtration system from Everpure and other products from UBC Sponsors. UBC goal is to highlight exceptional baristi, inspire & educate foodservice and have fun at Upscale Food and Culinary Events throughout the world.