Russ Holland
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Russ Holland is now a member of Barista Exchange
3 hours ago

Profile Information

What is your position in the coffee industry?
coffee shop owner
Where are you located? ( City and Country )
Atlanta (Coweta County)
How many years have you been in the industry?
1
If you are a barista or shop, are you interested in a barista exchange with another coffee shop/barista?
maybe
About Me:
Russ & Julie | Co-Founders, Moonfly Coffee Co. | Atlanta, GA
I spent years in banking — building teams, leading institutions, and doing work that looked meaningful from the outside. It was, in many ways. But somewhere along the way, something quieter got lost.
Julie saw it before I could put words to it. She has always had a gift for noticing beauty, warmth, and intention — and for asking the harder question of why we were doing any of it in the first place.
Moonfly was born out of those conversations.
A moonfly is a Southern word for a firefly — the quiet kind you notice on warm nights when the noise finally fades. That image stayed with us. It became the foundation of everything we’re building.
Moonfly Coffee Co. is a mobile specialty coffee company launching in Atlanta in June 2025. We operate branded Outpost trailers at corporate campuses, community events, and neighborhood gatherings. But more than that, we’re building a company that develops people — creating real career pathways for individuals who are ready to grow into responsibility and leadership.
We believe work should be dignified. We believe small things done with care can bring real light into everyday life. And we believe the right team — humble, driven, and purposeful — can build something that lasts.
We’re not looking for task-doers. We’re looking for builders.
If that resonates with you, we’d love to meet you.
— Russ Holland
Founder, Moonfly Coffee Co.
About My Company:
Moonfly Coffee Co. | Atlanta, GA | Founded 2025
Moonfly Coffee Co. is a Southern-rooted mobile specialty coffee company built around three things: exceptional coffee, purposeful work, and the belief that small sparks create lasting light.
We were founded by Russ and Julie — a husband and wife team who left careers in banking and design to build something slower, more human, and more tangible. Something that honors craft, creates community, and develops the people who are part of it.
We operate mobile Outpost trailers across the Atlanta market — at corporate campuses, community events, farmers markets, and neighborhood gatherings. Every cup we serve reflects our commitment to quality, dignity, and genuine hospitality.
At the heart of Moonfly is a mission-first employment model. We create real career pathways — not just jobs — for individuals who are ready to grow. Through mentorship, hands-on training, and structured business development, our associates learn what it means to build something, not just work somewhere.
We’re a faith-grounded, values-driven company. We take the work seriously and the people more seriously.
If you’re looking for a place to grow, lead, and do work that matters — Moonfly might be the right fit.
Website:
http://moonflycoffee.com

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