Starbucks in Phnom Penh
I was surprised when I saw Starbucks logo in Sihanouk street. Some questions in my head, why does not it have "starbucks coffee" panel in font of the building. When does it come to Cambodia?
I walked inside the store and saw starbucks logo in the menu board. The barista did not wear starbucks uniform. of course, it is green color. The espresso machine is not LM. it is unknown brand. I ordered an espresso. Oh my gosh, it looked terrible, little crema was on the cup wall, black coffee color in the middle. I was not able to image that it was starbucks coffee quality. I asked the barista about the store.
He said that it was not starbucks coffee chain. it is just private store. the owner buys starbucks coffee and puts the starbucks logo behind a glass wall.
I think that the owner used illegally starbucks logo for their marketing. It maybe news starbucks' marketing to increase their profit??? VIA is a bad idea. this one maybe others.
I walked inside the store and saw starbucks logo in the menu board. The barista did not wear starbucks uniform. of course, it is green color. The espresso machine is not LM. it is unknown brand. I ordered an espresso. Oh my gosh, it looked terrible, little crema was on the cup wall, black coffee color in the middle. I was not able to image that it was starbucks coffee quality. I asked the barista about the store.
He said that it was not starbucks coffee chain. it is just private store. the owner buys starbucks coffee and puts the starbucks logo behind a glass wall.
I think that the owner used illegally starbucks logo for their marketing. It maybe news starbucks' marketing to increase their profit??? VIA is a bad idea. this one maybe others.
Comment
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Comment by Hung Nguyen on June 28, 2009 at 11:54pm
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Alun,
how about starbucks in Indonesia? did they do same in China and Singapore?
tell me more about Martabaks
We have a chain of shops called Highlands. thier coffee is terrible. however, they are quite successful for Starbucks copykat.
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Comment by Alun Evans on June 23, 2009 at 2:23am
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I would say this is not the first time this has happened in Asia. There was a case a few years back where a Starbucks chain opened in, I think, China- no relation to the "other" Starbucks which is just a wee bit larger! In Singapore there is a chain which uses a logo, color scheme just a little to close to that of the Green Mermaid- even for my untrained propriety law eyes- it could easily be classed as a rip-off. There is a famous small chain of shops here in Indonesia called "Martabaks"... but the lawyers in Seattle can rest assured- a Martabak is actually a type of thick, buttery pancake loaded with colestrol but hugely delicious!
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Comment by Jonathan Espiritu on June 23, 2009 at 2:17am
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The reason is the franchisee is not well equipped with a solid Learning and Development team, plus the fact that maybe their marketing and supply chain departments are not well equipped either. Vietnam is a 3rd world country. But so does the Philippines but we Filipinoes are way more better in managing. Go to Manila, and experience Starbucks and what South East Asia has to offer.
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Comment by Dave_G on April 23, 2009 at 12:21am
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If I was going to rip off a Coffee company for marketing purposes, I don't think it'd be Charbucks!!!
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