Hey, everyone. Just posting now to let readers know about an important happening the night before the SCAA Conference gets under way. In Athens, GA, we'll be debuting a new film from director Amy Ferraris, called A Perfect Cappuccino. The film examines American consumer culture and starbucks' chain store business model. Hopefully, we'll all learn something.

Come out on 4/14 to take in the quirky town that is Athens before retiring to the hustle and bustle of Atlanta for the conference. Hope to see some of you there.