Hi all!
My name is Emile, we have recently opened a coffee shop in NY midwood area, three months to be exact. We have taken a risk, and opened right across the street from DD, and I mean less than 100ft away. This a very busy corner (three bus stops and a subway station within 150ft from each other) Even though we are getting some converts, we still have a lot of conversions to do :-) it kind of breaks my heart seeing all these people going in and out of DD with their styrofoam cups. I know our coffee is better, because all the converts we got, say so, even though they say they've been going to this DD location for years. Once we get them they stay... I know it is matter of time until they notice us, but as we all know, rent does not want to wait :-* we do have a billboard outside, on which every morning we write some clever quotes or coffee jokes. Our prices are better, the product is better as well, we're friendly with our patrons, we have punch cards for our frequent clientele. We also put up a poster where we invite our local artists to bring in their artwork and masterpieces to hang at our shop for no charge to them, we figured they need the exposure, and we need to decorate the wallsSo, I guess the question is: is this normal? Should we just airtight and wait, or is there anything we can do to generate more traffic? Any help would be greatly appreciated. Cheers

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Comment by Mike on December 18, 2014 at 9:06pm
Make a spin wheel out of an old bicycle wheel and each customer can spin the wheel for a prize or free coffee for a week. Sounds corny maybe but its a good promotion and it works....
Comment by Patrick Burns on March 19, 2013 at 3:20pm

i hear your pain. you've got great reviews on yelp and people seem to dig your style of coffee. you say that you are priced less then D&D. that right there scares me a bit. you are doing more quality coffee so don't be scared to price yourselves accordingly. take a few minutes and watch James Hoffmans take on pricing yourself correctly.

reimagining the retail experience

i hope it helps you guys. if you are going to be in Boston for SCAA try to network that place like crazy and meet other shop owners. I'd love to meet you there. You can find me at the latte art exhibition in the event hall.

cheers

Comment by Patricia on March 18, 2013 at 11:10am
Email me. I've done consulting and social media for new cafes in the past. I would love to meet up with you patricias.germain@yahoo.com
Comment by emile on March 18, 2013 at 8:54am
The name of the shop is "leaf & bean" we did do promotions, where we gave out free coffee, then we did $.99 per cup, the .99 didn't go as well as planned, it seemed like people were comparing it to a grocery store that we have next door that sels .99 coffee)) we would like to become e a neighborhood cafe, people that came in, the ones that live close by, are happy that they have a cafe near, where they can come and study, talk to friends, rather that go to DD across the street... If you have any suggestions for a promotional event, please, do share..
Comment by Patricia on March 18, 2013 at 6:33am
What's the name of your shop? And have you done any promotional events? Do you plan on being The Nieghborhood Cafe?

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