As a cafe owner, you know just how competitive today's coffee world is. Therefore, it's crucial you take advantage of every opportunity you have to get the attention of customers. One of the best ways to do so is with your signage. If you're looking for some new ways to use your business signage to your advantage, here are a few ideas you should keep in mind.
While you may think the fancier the lettering is on your sign the more it will stand out, the fact is it will stand out for all the wrong reasons. If you want to get the attention of customers and attract them to your business, keep your sign's lettering as simple and straightforward as possible. That way it is eligible and easy for potential customers to read it.
In most cases, any sign that uses lighting will be noticed far more than one that has no lighting at all. This is especially true if your cafe opens before the sun rises. If you aren’t sure what type of lighting you should use, consider browsing options from businesses that focus on lighting such as the options from Lightbox Shop. For an even better touch, use colored lighting or even neon lighting, which always attracts a crowd and stands out from the competition.
When your signage is being designed, always make sure you choose colors that contrast well with one another. If you don't, you will wind up having a sign where the lettering blends in too much with the background. Unfortunately, when customers have a hard time trying to figure out what a sign says, it's easier for them to just move on to your competitor down the street.
If you have a mascot for your business, by all means, put your mascot on your signage. Whether it's a cartoonish character or perhaps your cute little dog or cat, customers are always drawn to signs that feature mascots. More importantly, it gives your customers something they can use to identify your business. Even if they may forget your company name, chances are they won't forget your unforgettable mascot.
Finally, always make sure your signage looks professional. If it doesn't, customers may assume your coffee and other beverages aren’t professionally made either. However, remember that having a professional-looking sign does not mean you have to spend thousands of dollars, so don't let your budget stand in your way.
Once you have signage that looks professional, is easy for customers to read and understand, and perhaps also displays a cute mascot or unique lighting, you have set the stage for success.