Today I reached the point in my coffee education where I felt ready to begin developing the first iteration of my business plan.

The problem is that I have endless ideas, some of which I have formally developed in a binder, and am only now starting to figure out how to transcribe and articulate those ideas in the form of a business plan. Much easier said than done..

I once read about a clock-maker, or 'timepiece' maker, who was renowned for his artistic brilliance and ability. When asked why he did not take up sculpting or some other art form that would allow him a greater degree of flexibility to be creative, he stated that a blank canvas was too intimidating. The point is that people like to have boundaries and limitations, because then we have waypoints and a bit of guidance from which to then create our masterpieces.

I want to type this business plan until my fingers fall off, but the trouble is getting started. The blank canvas still feels a bit intimidating..

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Comment by Paul Yates on December 20, 2009 at 8:24pm
I feel your pain, man, really feel it. My business plan was hard to start, hard to finish. But it is necessary. Just remember that it isn't set in concrete. The business plan is something that needs to be revisited every couple of months, or at least once or twice a year. Change what needs changing, because the industry, and the customers, keep changing. Sounds like you already have a good basis to start. One thing that helped me start was actually figuring out my target market, and writing it down, then writing down what I would do to reach that target market.

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