Consumption Analysis.pdf


When we look at the statistic figures of coffee consumption for different countries or regions, we may use different way and units for them. Then, we may have different pictures or understandings of them. For Italy, they used to count in cups, for some reason, while for other countries, they used to do in consumed amount of coffee beans or grounds. For example, for some Scandinavian countries, people consumed the most amount of coffee in kg comparing any other counties of the world. While in Italy, they consumed the most cups of coffee comparing with other countries. List of some figures of coffee consumption for several countries,

 Finland, 11.1 kg/person (about 1,110 cups)
 50 M kg, 74% retail, 26% hotel and restaurants

 Norway, 9.6 kg/person (about 960 cups)

 Sweden, 9 kg/person (about 900 cups)

 Denmark, 8 kg/person (about 800 cups)

 Holland, 6.9 kg/person (about 690 cups)

 Italy, 600 cups/person (about 4.2 kg)

How can it be like this?

When we analyses those figures, we have to take the following elements into account.

 Sorts of coffee drinks, and the coffee grounds used for a cup
 For drip coffee, it needs about 10 grams of coffee ground for a cup, while for espresso, it needs only around 7 grams for a  cup. Convert to the cups of a kilograms, it can make 100 cups for drip coffee, and 140 cups for espresso.

 Lost of coffee grounds
 The most consumed drip coffee is at home, while for espresso, it is normally in a café, where people pay more attention  to save the coffee grounds as possible. So we assumed the lost for drip coffee is 30%, while 10% for espresso (for our  cafes, it is only 5%). Considering the social condition in the Scandinavian countries, 30% of lost should not be too highly  assumed, or even lower than the fact. At home, people may also drop some part of the drip coffee made due to too much  consumption or low temperature or simply in a hurry to do something.

Integrate the above two reasons, we made the following calculation and the table below.

　 　　　　　ton 　kg 　　　cup/kg 　　cups 　　　lost 　　net cups
coffee-1 　　　10 　10,000 　　100 　　1,000,000 　30% 　　700,000
espresso-1 　　5 　5,000 　 　140 　　700,000 　10% 　　630,000
　
coffee-2 　　　10 　10,000 　　100 　　1,000,000 　30% 　　700,000
espresso-2 　　7 　7,000 　　140 　 　980,000 　 10% 　　882,000
　
coffee-3 　　　10 　10,000 　　100 　　1,000,000 　30% 　　700,000
espresso-3 　 10 　10,000 　　140 　　1,400,000 　10% 　 1,260,000

In the above table and the calculation, we give three examples. One is 5 tons comparing to 10 tons, and the second one is 7 tons comparing to 10 tons, while the third one is 10 tons comparing to 10 tons. In the first example, the consumed cups of coffee can be similar, and for the second, the cup number is rather higher than the drip coffee, around 26% more than the drip coffee even if the consumed coffee is only 70% of the drip coffee. While for the third example, the coffee consumed is the same, but the coffee drinks in cup is much higher than the drip; 80% more.

There are also other elements, but those two are enough to explain the difference and can be the most influenced reasons.
This is a simple analysis of the consumed coffee for different countries or regions. If any comments or corrections, it is extremely expected.

Peter Tam, Kaffa Café