Ed Arvidson
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Ed Arvidson's Friends

  • Rich Abker
  • Shari Coia Fulton
  • Alun Evans
  • BeanMeUp
  • Jeff Greiner
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  • Bruce Milletto
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Profile Information

What is your position in the coffee industry?
Where are you located? ( City and Country )
Bend, Oregon, U.S.A.
How many years have you been in the industry?
16 years
About Me:
I worked for 20 years in the restaurant business, mostly in positions related to store & corporate operations, before Bruce Milletto invited me to start the Bellissimo Coffee InfoGroup in 1992.

I have been performing consulting services for those starting, or already owning coffee business for the past 15 years. During my career in the coffee business, typical services that I have provided are:
• financial projections for proposed coffee businesses (I've done
more projections than anyone in the industry - hundreds!)
• assistance with location selection & lease negotiations
• ergonomic store design and layout (cafes, drive thrus, 100s!)
• equipment recomendations & sourcing
• menu development
• consumable products recomendations
• small wares & consumable products opening orders
• employee training & assistance with store openings (I have
been phyically involved with the openings of approximately 100
coffee bars)
• assistance with existing operations (identifying problems and
creating game plans to move the business to efficient, profitable

In addition to consulting services, I co created, with Bruce Milletto, many of Bellissimo's core educational products, such as:
• Espresso 101 (DVD)
• Espresso 501 (DVD)
• Everything But Coffee (DVD)
• Bean Business Basics (600+ page business start up manual)
• Opening a Specialty Coffee Drive Thru (book - drive thru specific
manual to be used with Bean Business Basics)

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Comment Wall (3 comments)

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At 5:08pm on November 18, 2008, Rich Abker said…
Ed, I remember your classes for the wisdom that you shared about the inside-out
of the coffee business. Thank you for everything.

I hope that you are doing well. If you ever get to Seattle, stop in to see me at
the roasting plant.

A student!
At 10:57pm on June 23, 2008, Shari Coia Fulton said…
I can recognize Venice in a heartbeat in anyone's photograph! Beautiful place, no? Thanks for a great business class last week...I'm gonna need all that info! ciao!
At 12:13pm on March 7, 2008, Matt Milletto said…
Ed, about time you joined the site! Welcome aboard!!! See you on Monday in class!

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