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To be clear. We don't have bulk grinders. We only do espresso and siphon by the cup, so we don't use that type of grinder for us and selling whole bean only is quite different from "refusing to grind". We simply don't do it.
Most places will have things they simply don't do. Whether it's blended drinks, or 20 oz drinks, or flavored drinks... there are many things that a number of places just don't do. It's not about what you don't do, it's about what you do that's important, and WHY. to paraphrase what Chris Deferio said, "Be proud of what you DO offer and get customers excited about that."
Maybe a better thread is "What things do you get new customers to say YES to?" :)
If they are great customers, gift them a hand grinder and build the relationship that way.
Thus, the 10.5 capp is an extremely strategic drink offering for us. We argue about a lot of stuff that we "shouldn't" be serving, but that's not on the list.
John P said:If they are great customers, gift them a hand grinder and build the relationship that way.
'Kay, I am certainly going to make a larger effort to make my way to SLC next time I'm in the neighborhood. Something that will do an acceptable espresso grind, preferably, John? ; >
Rich Westerfield said:Thus, the 10.5 capp is an extremely strategic drink offering for us. We argue about a lot of stuff that we "shouldn't" be serving, but that's not on the list.
So, your 10.5 oz is made with a doppio?
I am more saying that "refuse" has a negative connotation. How about, "No, we don't grind our coffee to sell. If you don't have a grinder, I can sell you one, recommend one, or you can borrow one. We want our coffee to be the best it can be when it leaves our store, and whole bean is something we can take pride in. We care too much about our customers to do otherwise." And time after time after time everyone comes back or makes arrangements. If we care enough to maintain our principles, our customers get it, and love us for it. It is these kinds of decisions that build and solidify our base. Please excuse any rambling. Just returned from surgery and I am a little loopy.
Adam Wilson said:John P said:and selling whole bean only is quite different from "refusing to grind".
Definitely an important distinction, I completely agree with stocking whole bean ONLY. Grinding at point of sale is, IMO, sometimes a necessary evil. But grinding BEFORE point of sale is ludicrous if you care anything about quality.
I can understand your point, however what works for you does not necessarily work for everyone. For instance, my shop is located in a resort location. A majority of our customers are here for a week and then go home. They want good coffee to brew themselves while they are here. Lending them grinders would be cost prohibitive as people on vacation rarely return anything lent to them, and they are not interested in purchasing a grinder.
John P said:I am more saying that "refuse" has a negative connotation. How about, "No, we don't grind our coffee to sell. If you don't have a grinder, I can sell you one, recommend one, or you can borrow one. We want our coffee to be the best it can be when it leaves our store, and whole bean is something we can take pride in. We care too much about our customers to do otherwise." And time after time after time everyone comes back or makes arrangements. If we care enough to maintain our principles, our customers get it, and love us for it. It is these kinds of decisions that build and solidify our base. Please excuse any rambling. Just returned from surgery and I am a little loopy.
Adam Wilson said:John P said:and selling whole bean only is quite different from "refusing to grind".
Definitely an important distinction, I completely agree with stocking whole bean ONLY. Grinding at point of sale is, IMO, sometimes a necessary evil. But grinding BEFORE point of sale is ludicrous if you care anything about quality.
I'm reading through John's responses, looking for the place where he says that everyone should refuse to grind coffee for customers. Not seeing it.
Remember, this discussion is about sharing customer requests that YOU say no to. I know I've found plenty to think about in this thread, and hope that others have as well. Let's please keep in mind the focus of the discussion and not worry about trying to defend our own practices too much.
Melissa said:I can understand your point, however what works for you does not necessarily work for everyone. For instance, my shop is located in a resort location. A majority of our customers are here for a week and then go home. They want good coffee to brew themselves while they are here. Lending them grinders would be cost prohibitive as people on vacation rarely return anything lent to them, and they are not interested in purchasing a grinder.
John P said:I am more saying that "refuse" has a negative connotation. How about, "No, we don't grind our coffee to sell. If you don't have a grinder, I can sell you one, recommend one, or you can borrow one. We want our coffee to be the best it can be when it leaves our store, and whole bean is something we can take pride in. We care too much about our customers to do otherwise." And time after time after time everyone comes back or makes arrangements. If we care enough to maintain our principles, our customers get it, and love us for it. It is these kinds of decisions that build and solidify our base. Please excuse any rambling. Just returned from surgery and I am a little loopy.
Adam Wilson said:John P said:and selling whole bean only is quite different from "refusing to grind".
Definitely an important distinction, I completely agree with stocking whole bean ONLY. Grinding at point of sale is, IMO, sometimes a necessary evil. But grinding BEFORE point of sale is ludicrous if you care anything about quality.
Rich Westerfield said:Thus, the 10.5 capp is an extremely strategic drink offering for us. We argue about a lot of stuff that we "shouldn't" be serving, but that's not on the list.
So, your 10.5 oz is made with a doppio?
Come for at least two years, an average of five times a week... and if you can afford an espresso machine, you certainly aren't hurting for money.
As our usual shot volume is ~.75-.85 oz, our 5.5 oz have doubles and the 10.5 have two doubles. We decided to take that 1/3-1/3-1/3 thing literally.
Of course as with all things in life... to each his own. John P, I have no problem grinding for customers as they truly appreciate that extra bit of effort/interest shown. I do tell them how quickly staling sets in after grinding and urge them to use the ground coffee ASAP. I also recommend storage tips, buying smaller amounts to minimize waste, etc.
If they tell me they have a grinder at home, naturally I'm all for details. I also make it a point to ask what their favorite brew method is at home. Some people think that selling coffee to customers keeps them from coming back, but that is hardly the case. As some people tell me "well I bought coffee to brew at home and it just didn't taste the same as it does when it is made for me" and I simply tell them there is alot more to coffee than most people think.
I do have a few requests that I have no interest in pursuing. Darker roasted coffee and larger cup sizes. My most "aggressive" coffee currently is Ethiopia Sidamo and my largest cup size is 16 oz. Later!
John P said:Come for at least two years, an average of five times a week... and if you can afford an espresso machine, you certainly aren't hurting for money.
Just from hearing you post, here and elsewhere, I know that I'd be a regular if you weren't 1500 miles away. And my two hand grinders cost me almost as much as my two Majors.
Having nice things and having money are not quite the same thing. The auto accident and the last two years of dramatic economic downturn, coupled with bigoted idiots boycotting AZ for the legislative white flag that they've sent up have conspired to have me ask myself if I can still afford to buy dollar-a-pound coffees anymore.
The answer was yes, but it took a while.
Rich Westerfield said:
As our usual shot volume is ~.75-.85 oz, our 5.5 oz have doubles and the 10.5 have two doubles. We decided to take that 1/3-1/3-1/3 thing literally.
Not really traditional, but just the way that I like it. In places that have nothing smaller than a twelve ounce cup, I usually ask for two double shots, and if it's an eight, I tell them that there is no reason to fill it to the brim on my account. When traveling and trying to make time (mostly professionally, so it's someone else' time/money) I'll ask for two cappuccinoes, er, cappuccini, er... a cappuccino and then another one, but in the same to-go cup. Most Third Wave-like places tend to give me the stink eye, but if I explain that I'll be twenty-five miles down the road when I want the second one, and it'll cost me fifty buck to come back, not to mention (especially in the Bay area) the complete waste of fuel to do so, they usually make the exception.
Barefoot refuse to let me have an espresso to go, though. I'll never forgive them for the education I got that day! ; >
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