I've regained speech. At this point just shaking my head.
You know, I actually thought when they bought Clover that they might actually become relevant again. This is clearly not the case. I'm just baffled by the all-over-the-map marketing strategy - do they want to be a coffeehouse or not? I'm going to go with Chris - can we call this the end of the end?
I really feel bad for the employees here. They are actually going to have to STAND BEHIND THIS and sell it? That's got to be hard to swallow. If this doesn't have you running for the exits...
I gotta say this is probably a play for the instant market over in Europe, There's a lot of money to be made putting a dent in NesCafe's pie. It dilutes the brand but that may be off set by the almighty dollar.