"Organic coffee imports to the United States and Canada posted a surprise 12 per cent volume increase in 2008 year-on-year because of health consciousness and customer habit, the North American Organic Coffee Industry Survey said Tuesday."

Interesting article. But why is this a surprise? This trend has been with us for a few years now. We definitely see this trend from coffee lovers (at-home).
Do you see it too?


Source: http://www.canada.com/business/fp/Organic+coffee+posts+surprising+N...

Eyal /ROASTe.com