I am starting a small coffee bar and most of the business will be togo in paper cups.  I was thinking of maxing out at 16oz for coffee and espresso drinks.  What does everyone think of this?  My thought is that by the time you get to the end of even a 20oz coffee it doesnt taste as good.

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I bought the 20oz again grrrr & I'm drinking it when I get the update on this blog. How many days does it take to break a bad habit? 21 I think... and sure enough I'm tossing the last 3 or 4 oz left. Tomorrow 16,16,16oz

Oh p.s.
A picture the menu from my work. I just thought I would share.
Defiantly agree with earlier posts that starting with a smaller size is much easier. The current project that I am working with is a vintage cocktail bar so no profit is required from the coffee program. Though is is a beautiful thing to only have 8 ounce to go cups and 3, 6, 8 for here cups. I was really surprised that anyone would be interested in no flavoring lattes in Columbus, OH. A dream come true for someone not living in Portland, Chicago, or New York.

As I finalize my menu and move closer to a summer opening date I have done a lot of research at local shops--observing what is popular at certain times of day, transaction counts, etc.  I have noticed that at locations with a great deal of foot traffic (malls, shopping centers) that almost all to-go cups ordered (in excess of 80%) were 16 oz.  Customers who sat in to drink beverages overwhelmingly ordered a regular-sized (10 oz or 12oz) coffee.  When I visited neighborhood-niche shops and observed the same time periods the to-go cups ordered were cut in half, but those who ordered a 12oz was nearly 80%.  while the same per capita breakdown of regular-sized mug drinkers held true for the neighborhood shops.


Because of the location I am choosing (a neighborhood in the middle of a resurgence) I've elected to offer only 1 size regular coffee (12oz) and 1 size of capp and latte'.  When I break down the prices it just becomes obnoxiously costly to offer 'milky' drinks without making the cost prohibitive to customers or breaking my own bank.


I do agree, from quizzing owners, that they have found it easier to stick with a menu rather than alter sizes that people have become accustomed to.



Can I share the comedy I find in reading the responses to this discussion, then reading this:




It seems that Starbucks is in disagreement with all of you as to the legitimacy of offering larger beverages. Hilarious.


good idea! where i work does a 12 oz with 2 oz espresso and 16 oz with 4 oz espresso. also we offer classic 8oz size cappuccinos, and 5 oz cortados.


for iced drinks we do 12 and 20oz though.

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