And if anyone else wonders too, I think the right link should have been
I dug your blog. Thanks for posting the link. Also, thanks for the thoughtful article on defined espresso names. We have a long way to go in terms of marketing and defining to catch up with the wine and beer industry. But it may not take as long as we think. A few years ago, beer was Miller or Budweiser, genuine draft or lite. When I started drinking beer, I sampled most of the microbrew spectrum before ever having my first Budweiser, and then only because I was at a ball game and that's all they had. Simple definitions could help, though my brain is reeling with how to even begin to categorize them. I really liked your idea of a simple and standardized roasting descriptor in particular. My friend, Bryan, and I have started a coffee related tumblr blog too. You might want to check it out: www.thecoffeedudes.com.