I did up some small format menus and personally went around to all the businesses in about an 8 block radius. It took most of a day but I can represent my own menu and business a hell of a lot better than a random post man dropping of a mail out. It was pretty easy to guess which people wanted to discuss it and which were a waste of time. It was also kind of cool to see where a bunch of our regulars work. We started seeing people I had talked to that very day and converted a few into new regulars.