Jason Shipley said:but the mere act of selling it changes what your company is and how you will be perceived by your customers and contemporaries. We look at it as yes we could sell flavored coffee to some of our customers but we feel it would damage our reputation of Quality.
Then I suppose you don't offer flavored lattes or mochas?
I agree that flavored coffee is not what you want to build your business on, but if your doing wholesale roasting (and you're willing to put up with the mess and stink of using the oils) then I don't think it reflects poorly on your "reputation of quality."
syrups are adulterants just like flavored coffee oil/perfumes. both suck and both are a travesty.
The ONLY reason to do either is to cover the flavor of nasty coffee. Same as roasting to the third crack.
course that is only my opinion...