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Permalink Reply by Mike Spence on December 29, 2011 at 1:33pm

Whoops forgot to add.  A good example would be that I have some data from 7 stores (mostly drive thru) that have an average of 197 tickets per day across the stores.  I've broken down the total tickets for all 7 stores, the average per store and then the individual tickets for each. 

Mon: 903 (129 average   / 151 / 000 / 082 / 198 / 270 / 094 / 108)

Tue: 1424 (203 average  / 204 / 103 / 115 / 254 / 383 / 147 / 218)

Wed: 1747 (250 average  / 237 / 131 / 157 / 335 / 419 / 187 / 281)

Thurs: 1531 (219 average / 243 / 119 / 131 / 250 / 408 / 170 / 210)

Fri: 1707 (244 average     / 226 / 137 / 146 / 338 / 417 / 202 / 241)

Sat: 1307 (187 average    / 231 / 000 / 121 / 299 / 348 / 120 / 188)

Sun: 1029 (147 average    / 175 / 000 / 96 / 216 / 307 / 092 / 143 ) 

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Permalink Reply by Jay Caragay on December 29, 2011 at 3:29pm

Mike-

While it's easy to break it down into simple numbers, the reality is that a variety of factors play in conjunction with the number of transactions in determining what is really "busy."

For example, the impact of 200-250 transactions per day is different in a coffee shop in the 1,000-1,500 sq ft range compared to that in the sub-1,000 sq ft range.  A 2,000sf coffee shop should be doing an average minimum of 200 transactions per day - that's probably enough to just stay in business.  Properly staffed, those 200 transactions may seem like kid's play to the staff.

In the sub-1,000sf shop (especially those in the 500-600sf range), those same 200 transactions might be enough to qualify as "slammed".

What I find interesting in the numbers provided is that it seems that the majority of traffic is handled by locations 4 & 5.  I'd be interested to know more about the specifics of each location and their potential impact on traffic.

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Permalink Reply by Mike Spence on December 29, 2011 at 4:14pm

Good points Jay.  One of the inherent challenges is the type of store as well.  These were both drive thru and cafe and I asked my guys to randomly pick stores that are "coffee".  IE mostly beverage, no beer / wine and very light food or just grab and go.   Further this data was from March 2010.   

Here are the dollar amounts for them.  

Monday	886.10	1,053.73	1,044.19	1,054.25	1,104.95	1,177.10	863.81
Tuesday	-	430.35	475.25	432.00	431.19	-	-
Wednesday	393.83	526.25	672.98	587.98	642.90	718.09	542.87
Thursday	1,071.31	1,358.61	1,491.02	1,059.30	1,583.54	1,556.92	907.93
Friday	1,362.66	1,756.14	1,935.80	1,999.95	2,246.48	1,787.10	1,568.89
Saturday	442.71	640.31	913.50	887.33	852.39	581.50	423.50
Sunday	513.28	1,022.51	1,296.00	1,068.30	1,282.77	1,020.69	690.48
Total	4,669.89	6,787.90	7,828.74	7,089.11	8,144.22	6,841.40	4,997.48

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