The way I see it, if you really enjoy coffee, then buying a bag of it, is of no real consequence. Because, if you like it, great. But if you don't, then you didn't lose too much of an investment, and you learned a lot about coffee. Which to me, is worth it. So it's really win-win. And if you don't like it, yet feel burned by the price tag, offer it to your favorite local barista. I'm sure they'll hook you up with a few drinks for being the thoughtful, amazing customer that gave them that "wonderful" coffee.
It's good but not THAT good.
To me it's about the price, just too much money for coffee, PERIOD.