Does Cold Brew Make Hot Business?
Here's the question, and the main reason I joined bX: I want to start a coffee house and lounge. My greatest coffee love is the cold-brew/steeped method. I've read plenty of examples of other owners using cold-brewed concentrates for their iced coffees and specialty drinks, but I'm wondering: has anyone actually built their business around these concentrates, eschewing completely any hot-brew method?
Replies to This Discussion
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Permalink Reply by Cash Reynolds on
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No. Specializing is cool and can make for a great competitive advantage for your coffee house. And it can be fun for customers and your baristas. but I'd encourage you to balance your own ideas and desires with what your clientèle expect, want and will pay for. It's challenging enough succeeding in this business with a wide selection of top notch drink and brew method offerings. Personally I'd be thrilled to have a place like that to go to and try everything "extract". But I wouldn't be a regular. I enjoy variety as much as the next guy.
I bet that if you served a full espresso menu, you could pull off cold water extracts for all your coffees; iced, hot, Au Laits, ect.. I think though that the more specialized your offerings, the better at marketing, salesmanship and showmanship you need to be to make it work profitably. What do you think? Best wishes Daniel! - Cash c[_]
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