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Permalink Reply by Marek on August 1, 2010 at 3:59pm

Picture speak louder than words, so here is small story. We've grown into these over seven years. Note, left, right and middle panels... and we wall mount them with velcro so we can pull a panel down and replace without tools.

Would love to hear comments pro and neg...

Thanks

Marek

Attachments:

• Left Panel Bayshore 52Wx40H.png, 1.3 MB
• Middle Panel Bayshore 52Wx40H.png, 1.4 MB
• Right Panel Bayshore 52Wx40H.png, 1.2 MB

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Permalink Reply by Jay Caragay on August 1, 2010 at 9:07pm

Chris-
Like many of the "sig drinks" that we develop, the Haupia Macchiato is not a direct swipe of the traditional dessert, it's more of an inspiration. So, instead of having this sweet and jell-o-like "drink" it's using elements of the Haupia.

The finished drink is much more subtle and smooth than you might expect when thinking of sweet coconut jell-o. It has the delicacy of coconut without the overt sweetness.

And while I don't disagree with you regarding the education of the customer and the notion of detailed descriptions on the menu, we don't always provide that on our menu (as evidenced above). Some items we include a description, others we presume a certain level of knowledge on the part of our customers. These items also allow us to further engage the customer when queried. A customer comes and asks "what's a haupia macchiato?" and now we have the opportunity to engage them in a way not possible if everything were included on the menu.

And that's really what we want - the opportunity to engage the guest. If we had a large menu with full descriptions, that person may be less inclined to ask, but if the description is slightly cryptic, then they'll be compelled to ask and then we can give them the information they desire, ask them if they'd like to try it and make the sale.

However, as I've said before, our approach is only one vision of coffee. It's not meant to be universal and I don't try to believe that our way will suit everyone's needs.

Chris said:

Jay Caragay said:

Chris - Mike is correct. Haupia is actually a Hawaiian dessert of coconut milk and similar in texture to jell-o.

Howzat translate to a drink? Or is it more of a desert with espresso poured over the top. I'm not sure that I find that tempting. However, I'm just as unsure that I don't... ; >

As a rule, I'm peevish about menu's that use cutesy names without a detailed description, (menus steeped in decades old traditions aside) or use names that don't really indicate what it is that I'm ordering. If I wanted a 'sorority girl' I wouldn't be in a sandwich shop, I'd be in a cheezy bar that serves primarily sugar water laced with alcohol. And if I wanted a 'bat to the head' I'd be at a parking lot behind a liquor store, not a coffee shop.
T'were my shop, I'd be putting that history and interesting factoids on the menu alongside the name.
Educates and captures your audience all at once.

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