Mmmm... I miss Harrar!
Benza Lance said:I tried a Harrar Americano for the first time this morning... really tasty, but I'd much rather have the spro straight.
I would be very sad to see drip coffee disappear from the menu. I never order Americanos; if I want espresso I want it straight or with perfect milk. If I want coffee, I want a french press or a Clover. Watering down espresso is not the same thing!
In my opinion, single origins are much narrower in flavor complexity than a good blend. Almost all great espresso beverages begin with a blend of bean varietals. A blend is a roaster's recipie. The recipe delivers the aroma notes, the flavor, the body, the crema and the taste profile that the roaster has chosen.
I recommend selecting a good consistent blend from your roaster. This will provide a harmonious profile that reaches out to your customers taste buds. Once the profile is identified and enjoyed by the consumer, they will likely be a regular customer.
In an analogy, think of your favorite salad that uses lettuce as the base. Think of the lettuce as your single origin bean. Now add some goodies to the lettuce. Add a little of your favorite dressing, some bacon bits, some roasted sunflower seeds, and maybe some croutons or shredded cheddar cheese. Lettuce resembles your single origin bean, it is damn good by itself, but undeniably more complex and flavorful as you blend other interesting ingredients.
I like lettuce by itself, but never more that when it is blended into a tasty salad. I really enjoy trying straight variety coffees, however not as a steady diet. My taste buds cry out for complexity in flavor. I may be wrong, but that is the way that I view it.
We serve no drip coffee in our shops. Only Espresso Americano. We don't have too many regular drip customers, though. In taste tests, most of our customers couldn't tell the differnce. Probably because most of them are not coffee aficcionados, just coffee drinkers and addicts.
In most shops, this may not be practical, HOWEVER, it may be beneficial for you to try to convert as many drip drinkes into Americano drinkers as possible, since the americano has a higher profit margin, and in many cases is a fresher cup. And almost no waste.