So I have noticed a theme where I am residing. The rock climbing gyms in my area are starting to steer towards selling coffee beans or something along those lines. The gym that I am a very loyal patron to has started selling beans from a company called Coffee AM and the new gym being built in Atlanta (right down the road) will have an entire floor devoted to a coffee shop, yoga center and weight lifting gym. I worked at a small coffee house in my immediate area whose target market was cyclists. As many of us know, the cycling/coffee scene in Europe is rather common and in the old days the coffee scene was turned at motorcyclists, which birthed cafe racing. In the southeast United States, climbing has really been blowing up. And now it seems like climbing and coffee are becoming one in the southeast just like it took a merge with cycling in Europe. Just a thought. Anyone got any thoughts?