Logical and precise ways to convey coffee information to the customer? How about tasting the coffee and developing a description?
For our upcoming coffee place, I've hired on a cadre of barista candidates who are in the midst of learning the craft. One of the major components of their job will be to cup the potential coffees for the week, determine which coffees we will carry from that roaster, develop a description of the coffee and then pinpoint the brew method that best delivers that flavor profile.
But a key issue that came up in today's training was the potential disparity between the description provided to us by the roaster (a really great and passionate West Coast roaster) and the flavors they identified in the cup and produced a description from. The goal is for the barista to understand the coffee and be able to convey that data to our customers in a way that's from their own words and experiences rather than a memorized and regurgitated recital of the roasters' description.
FWIW Matt did a great job today presenting and leading a lively ~3hr discussion.
Could you tell us a little more about what you discussed in this 3hour presentation because I have no idea what you guys are talking about.