Difference with Changing your Packaging

by Bill Klingensmith

Oct 1, 2009

Has anyone changed their packaging of whole bean and noticed success in doing so?
We are thinking of printing our bags (one bag, different stickers for type) to get a custom/unique shelf presence and wonder if it is worth the investment. We currently use Black solid, foil, gusset bags with valve and hand fill/seal each. And add two labels front and back complete the look.
Any thoughts are appreciated.
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  • up

    Bill Klingensmith

    Thanks Derryl,
    I am really interested how other folks are handling this too.
    We feel we have waited long enough for the packaging industry to meet this demand.
    Biodegradable option is the least of the evils. I am thinking the foil bags being used will be around ...forever.

    So, do we make the move now or ... maybe never to a "greener" bag?
    We would like to be pro-active on this.

    Oct 30, 2009

  • up

    Derryl Reid

    One thing I have found is our customer will quickly educate us if we are doing the right thing or not!
    I have chosen to wait for a true compostable bag, I think we will see one in the next 12 -24 months!

    One thing we have done is to adopt a reusable tote system for our high volume customer, eliminating the need for bags!
    You could also offer discounts to customer who bring bags back to be refilled (if that is possible for your situation).


    Bill Klingensmith said:
    Thanks Derryl,
    I am really interested how other folks are handling this too.
    We feel we have waited long enough for the packaging industry to meet this demand.
    Biodegradable option is the least of the evils. I am thinking the foil bags being used will be around ...forever.

    So, do we make the move now or ... maybe never to a "greener" bag?
    We would like to be pro-active on this.

    Oct 30, 2009

  • up

    Dennis

    I would say do some research and have a look at what colors/themes/styles work well and are successful in a number of different industries. Sometimes the best ideas come from a completely different industry. For me, my packaging/branding came from the wine industry! I worked at a wine store while getting the Roasting business going and started looking at the different wine labels and their impact on purchase decisions....ie. listening to the comments/conversations customers were having while they selected their wines. it was really interesting what I learned. After reading a study on wine labels/branding the study concluded that 74% of consumers based their initial purchase on the label!!!! Personally I find the wine and coffee industries are very similar...ie. big mass appeal, but how many customers really understand the intricacies of single origin/freshness/roast style/ etc. it's the exact same thing with wine. Not sure if this helps. As well look at the most successful logos in branding history....look at the colors...style...etc maybe that helps. Good luck

    Oct 31, 2009