Worth the time? - Barista Exchange2024-03-28T11:43:37Zhttps://www.baristaexchange.com/forum/topics/worth-the-time?commentId=1688216%3AComment%3A914073&feed=yes&xn_auth=noI wonder how many people know…tag:www.baristaexchange.com,2010-09-04:1688216:Comment:9148122010-09-04T15:30:28.024ZBob Von Kaenelhttps://www.baristaexchange.com/profile/BobVonKaenel
I wonder how many people know that Venti actually means twenty in Italian, (as in Starbucks 20 ounce drink). I think it's hilarious that a local coffee shop here has added a 24 ounce drink to their menu, and since they were already using "short, tall, and grande" for their previous sizes (12,16,20) the new 24 oz is called the "venti". I wonder if anyone's ever told them.
I wonder how many people know that Venti actually means twenty in Italian, (as in Starbucks 20 ounce drink). I think it's hilarious that a local coffee shop here has added a 24 ounce drink to their menu, and since they were already using "short, tall, and grande" for their previous sizes (12,16,20) the new 24 oz is called the "venti". I wonder if anyone's ever told them. I just hate it, becuse most o…tag:www.baristaexchange.com,2010-09-03:1688216:Comment:9140732010-09-03T07:21:56.630ZDaniel King Pizzuttihttps://www.baristaexchange.com/profile/DanielKingPizzutti
I just hate it, becuse most of the time when someone orders with the "lingo," it turns out they wanted a different size. So i just ask the customer what size that means. Becuase, I really don't know, and don't care to know it.<br />
Anyways, it also is major lame because, I have to correct the person and then they usually bring up Starbucks. I'd call it a form of "attached marketing." But the biggest problem is the fact that Starbucks (appears to) purposely change the name of drinks, so that they are…
I just hate it, becuse most of the time when someone orders with the "lingo," it turns out they wanted a different size. So i just ask the customer what size that means. Becuase, I really don't know, and don't care to know it.<br />
Anyways, it also is major lame because, I have to correct the person and then they usually bring up Starbucks. I'd call it a form of "attached marketing." But the biggest problem is the fact that Starbucks (appears to) purposely change the name of drinks, so that they are not authentic. For as long as I've done coffee, it's partly been about education. They certainly aren't doing that. And ugh, don't get me started on the drink sizes! I think this is the best solu…tag:www.baristaexchange.com,2010-09-03:1688216:Comment:9139712010-09-03T01:31:45.905Zchristopher myershttps://www.baristaexchange.com/profile/christophermyers
I think this is the best solution. I'd put something like that below samples of different cup sizes (8, 12, 16oz works for me). Sounds nice to only have one size for simplicity, but it seems excessively simple. A few limited options won't kill you.<br />
<br />
<cite>zack burnett said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913577"><div>One of our coffee shop accounts has a big sign behind the bar stating: "We do not speak Starbuckian or Dunkonian…</div>
</blockquote>
I think this is the best solution. I'd put something like that below samples of different cup sizes (8, 12, 16oz works for me). Sounds nice to only have one size for simplicity, but it seems excessively simple. A few limited options won't kill you.<br />
<br />
<cite>zack burnett said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913577"><div>One of our coffee shop accounts has a big sign behind the bar stating: "We do not speak Starbuckian or Dunkonian it's Small, Medium or Large. Thank You, Mgmt."</div>
</blockquote> That may be your best solutio…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9137462010-09-02T17:22:46.975ZPhil Proteauhttps://www.baristaexchange.com/profile/PhilProteau
That may be your best solution, but it's not the best solution for all coffee shops.<br />
<br />
<cite>zack burnett said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913677"><div>I also think this is the best solution.<br></br> <br></br> <cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time?page=1&commentId=1688216%3AComment%3A913673&x=1#1688216Comment913659"><div>i solve this problem by only…</div>
</blockquote>
</div>
</blockquote>
That may be your best solution, but it's not the best solution for all coffee shops.<br />
<br />
<cite>zack burnett said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913677"><div>I also think this is the best solution.<br/> <br/>
<cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time?page=1&commentId=1688216%3AComment%3A913673&x=1#1688216Comment913659"><div>i solve this problem by only having one size.</div>
</blockquote>
</div>
</blockquote> It is interesting to note the…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9137402010-09-02T17:09:48.181ZPhil Proteauhttps://www.baristaexchange.com/profile/PhilProteau
It is interesting to note the history of where all this comes from. There is both tradition and powerfully successful marketing at work here.<br />
<br />
We, (in America, where Starbucks originates) are accustomed to very large portions in most areas of food service. But this is only a recent historical phenomenon. It was not that long ago, the 80's in fact, that standard cup sizes in the U.S. ran small and regular; 8oz and 12oz respectively. This was true for MacDonald's and most all the fast food…
It is interesting to note the history of where all this comes from. There is both tradition and powerfully successful marketing at work here.<br />
<br />
We, (in America, where Starbucks originates) are accustomed to very large portions in most areas of food service. But this is only a recent historical phenomenon. It was not that long ago, the 80's in fact, that standard cup sizes in the U.S. ran small and regular; 8oz and 12oz respectively. This was true for MacDonald's and most all the fast food places. When to-go cups came in style at coffee shops as we know them today, there was the short 8oz, and the tall 12oz. As MacDonald's began introducing larger and larger sizes, we began to accept them as the norm. Eventually, the 8oz just wasn't enough for our gluttonous ways, and the short cup was virtually eliminated. So now the Tall, which was the large, becomes the small. But in some circles, Starbucks most notably, the name remained. This is where the current confusion of Tall with Large comes from.<br />
<br />
The marketing genius of Starbucks is to brand everything they do on their customers. Their shear global size is capable of spreading their terminology to virtually every consumer. If you are an independent coffee shop, you will be seen as the outsider using incorrect lingo. It is really a great marketing advantage with a hell of a lot of leverage behind it. Those of us in the specialty coffee community should respect the ingenuity and power of this great branding strategy. If we don't, we will fall prey to and be devoured by those who know how to play the game. It is futile to claim that the game isn't fair, or try to buck the system. Just play it better.<br />
<br />
I have found it most useful to employ a more literal approach. Try calling your drinks by their capacity: 3oz, 6oz, 8oz, 24oz, or whatever. There is no confusion there. Whenever I order a cup at Starbucks, which happens out of circumstance from time to time, I ask for a 12oz. What do I care what they call it back to the barista as? If you engage your customers who use Starbucks lingo by trying to get them to call the sizes what you call them, you are exhibiting the very same attitude you receive at Starbucks when they try to get you to call it a Vente or what have you. I also think this is the best…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9136772010-09-02T15:34:23.394Zzack burnetthttps://www.baristaexchange.com/profile/zackburnett
I also think this is the best solution.<br />
<br />
<cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time?page=1&commentId=1688216%3AComment%3A913673&x=1#1688216Comment913659"><div>i solve this problem by only having one size.</div>
</blockquote>
I also think this is the best solution.<br />
<br />
<cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time?page=1&commentId=1688216%3AComment%3A913673&x=1#1688216Comment913659"><div>i solve this problem by only having one size.</div>
</blockquote> I've thought of this as well…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9136732010-09-02T15:31:22.231ZDerryl Reidhttps://www.baristaexchange.com/profile/DerrylReid
I've thought of this as well when we open our shop! We only offer one size at the farmers market & it seems to be easier on us and our customers!<br />
<br />
<cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913659"><div>i solve this problem by only having one size.</div>
</blockquote>
I've thought of this as well when we open our shop! We only offer one size at the farmers market & it seems to be easier on us and our customers!<br />
<br />
<cite>Jared Rutledge said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/worth-the-time#1688216Comment913659"><div>i solve this problem by only having one size.</div>
</blockquote> i solve this problem by only…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9136592010-09-02T15:17:12.184ZJared Rutledgehttps://www.baristaexchange.com/profile/JaredRutledge
i solve this problem by only having one size.
i solve this problem by only having one size. One of our coffee shop accoun…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9135772010-09-02T13:42:02.195Zzack burnetthttps://www.baristaexchange.com/profile/zackburnett
One of our coffee shop accounts has a big sign behind the bar stating: "We do not speak Starbuckian or Dunkonian it's Small, Medium or Large. Thank You, Mgmt."
One of our coffee shop accounts has a big sign behind the bar stating: "We do not speak Starbuckian or Dunkonian it's Small, Medium or Large. Thank You, Mgmt." Must be worth your time, you…tag:www.baristaexchange.com,2010-09-02:1688216:Comment:9134152010-09-02T02:28:56.145ZMike McGinnesshttps://www.baristaexchange.com/profile/miKemcKoffeeakaMikeMcGinness
Must be worth your time, you started the thread. If you don't want to talk about it, don't bring it up!<br />
<br />
And yes, I've been certified for many years as a bonfide online curmudgeon:)
Must be worth your time, you started the thread. If you don't want to talk about it, don't bring it up!<br />
<br />
And yes, I've been certified for many years as a bonfide online curmudgeon:)