Using Facebook as a marketing tool for customer loyalty - Barista Exchange2024-03-29T02:09:53Zhttps://www.baristaexchange.com/forum/topics/using-facebook-as-a-marketing?commentId=1688216%3AComment%3A416731&feed=yes&xn_auth=noWe created a quiz that tells…tag:www.baristaexchange.com,2009-04-14:1688216:Comment:4302422009-04-14T00:40:30.209ZMatthew Scotthttps://www.baristaexchange.com/profile/lemonjellos
We created a quiz that tells you what drink you are. It's been a great tool for publicity that's fun for our fans. And it only took a couple of hours for one of my more facebook savvy employees to create (not including drink photos that we had already taken).
We created a quiz that tells you what drink you are. It's been a great tool for publicity that's fun for our fans. And it only took a couple of hours for one of my more facebook savvy employees to create (not including drink photos that we had already taken). I'm glad that you still find…tag:www.baristaexchange.com,2009-04-13:1688216:Comment:4298982009-04-13T19:54:24.322ZMike Spencehttps://www.baristaexchange.com/profile/MikeSpence
I'm glad that you still find time for bX! :)<br />
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<cite>Denise Smith said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/using-facebook-as-a-marketing?id=1688216%3ATopic%3A416170&page=2#1688216Comment429819"><div>My only problem with facebook is that now that we are open I never get to go online and update anything. I maybe loosing folks on my FB page because of it.</div>
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I'm glad that you still find time for bX! :)<br />
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<cite>Denise Smith said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/using-facebook-as-a-marketing?id=1688216%3ATopic%3A416170&page=2#1688216Comment429819"><div>My only problem with facebook is that now that we are open I never get to go online and update anything. I maybe loosing folks on my FB page because of it.</div>
</blockquote> My only problem with facebook…tag:www.baristaexchange.com,2009-04-13:1688216:Comment:4298192009-04-13T19:08:07.801ZDenise Smithhttps://www.baristaexchange.com/profile/DeniseSmith
My only problem with facebook is that now that we are open I never get to go online and update anything. I maybe loosing folks on my FB page because of it.
My only problem with facebook is that now that we are open I never get to go online and update anything. I maybe loosing folks on my FB page because of it. I created a listing for an ev…tag:www.baristaexchange.com,2009-04-11:1688216:Comment:4274692009-04-11T00:52:10.392ZHeath Henleyhttps://www.baristaexchange.com/profile/HeathHenley
I created a listing for an event awhile back and noticed that Facebook asked if I wanted to advertise it on the sidebar. They do something similar to google, where you pay per click and can set a maximum that you want to pay per day. The advantage that Facebook seems to have is that you can control the demographics of who sees your ad, i.e. 30-40 yr old females in Nashville, TN who have "coffee" somewhere on their profile. Guess that comes from having all our personal information in a…
I created a listing for an event awhile back and noticed that Facebook asked if I wanted to advertise it on the sidebar. They do something similar to google, where you pay per click and can set a maximum that you want to pay per day. The advantage that Facebook seems to have is that you can control the demographics of who sees your ad, i.e. 30-40 yr old females in Nashville, TN who have "coffee" somewhere on their profile. Guess that comes from having all our personal information in a database...<br />
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As far as just a regular "fan" page or "group," I would think that you will only get out of it what you put into it. There are plenty of companies that have Fan Pages on fB that I've joined, but most never update them or post announcements. On the other side of that is posting too much - basically twitter spam. Thanks to all who have joined…tag:www.baristaexchange.com,2009-04-10:1688216:Comment:4273102009-04-10T21:46:12.572ZMatt Millettohttps://www.baristaexchange.com/profile/mattmilletto
Thanks to all who have joined the <a href="http://www.facebook.com/pages/Barista-Exchange/75600767104">bX Facebook Page</a> so far ...
Thanks to all who have joined the <a href="http://www.facebook.com/pages/Barista-Exchange/75600767104">bX Facebook Page</a> so far ... FB can really build a sense o…tag:www.baristaexchange.com,2009-04-03:1688216:Comment:4173352009-04-03T00:12:54.067ZRob Tuttlehttps://www.baristaexchange.com/profile/RobTuttle
FB can really build a sense of community within you customer family. Connections can be made and once your customers invite their friends to your page...instant free advertising!<br />
Twitter is a great way to promote urgent specials such as you just got in a cool new coffee or fresh pastries. Either way, both ways are great avenues to get your message out.
FB can really build a sense of community within you customer family. Connections can be made and once your customers invite their friends to your page...instant free advertising!<br />
Twitter is a great way to promote urgent specials such as you just got in a cool new coffee or fresh pastries. Either way, both ways are great avenues to get your message out. OK, for those that have a Fac…tag:www.baristaexchange.com,2009-04-03:1688216:Comment:4173312009-04-03T00:10:16.939ZBradyhttps://www.baristaexchange.com/profile/Brady
OK, for those that have a Facebook presence, I have two questions...<br />
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How many daily hits do you get, on average?<br />
Have you considered or done paid ads on Facebook? If you have, do you feel this was a good idea?<br />
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Thanks.
OK, for those that have a Facebook presence, I have two questions...<br />
<br />
How many daily hits do you get, on average?<br />
Have you considered or done paid ads on Facebook? If you have, do you feel this was a good idea?<br />
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Thanks. When we were close to opening…tag:www.baristaexchange.com,2009-04-02:1688216:Comment:4170292009-04-02T19:56:17.584ZKim Collinshttps://www.baristaexchange.com/profile/Kim47
When we were close to opening our coffeehouse across the street from a college, we started a facebook page specific to the location. We invited a few people to join to get the ball rolling, but then posted an invitation to a "facebook VIP party". The only way to find out about the preopening party was to join our group or know someone who joined the group. Word spread pretty quickly.<br />
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We use the page for promotions and events and have over 300 members.
When we were close to opening our coffeehouse across the street from a college, we started a facebook page specific to the location. We invited a few people to join to get the ball rolling, but then posted an invitation to a "facebook VIP party". The only way to find out about the preopening party was to join our group or know someone who joined the group. Word spread pretty quickly.<br />
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We use the page for promotions and events and have over 300 members. bX has a Facebook Page. :)tag:www.baristaexchange.com,2009-04-02:1688216:Comment:4167312009-04-02T16:21:20.514ZMatt Millettohttps://www.baristaexchange.com/profile/mattmilletto
bX has a <a href="http://www.facebook.com/home.php#/pages/Barista-Exchange/75600767104?sid=c11b9bf91c10acf7306a09eafcd2cef6&ref=s">Facebook Page</a>. :)
bX has a <a href="http://www.facebook.com/home.php#/pages/Barista-Exchange/75600767104?sid=c11b9bf91c10acf7306a09eafcd2cef6&ref=s">Facebook Page</a>. :) That was as good idea Brady h…tag:www.baristaexchange.com,2009-04-02:1688216:Comment:4167142009-04-02T16:12:32.520ZJon Mitchellhttps://www.baristaexchange.com/profile/hoglover
That was as good idea Brady had about advertising your Facebook page (and I'd add Twitter) before opening so that people could check out the progress leading up to opening. I think services like Facebook and Twitter really create a sense of belonging to something for those that follow. Twitter is a really big deal now and there are tons of folks in our (3) college town that use Twitter. My plan is to get customers to follow me on Twitter (already started this and I'm months out) at…
That was as good idea Brady had about advertising your Facebook page (and I'd add Twitter) before opening so that people could check out the progress leading up to opening. I think services like Facebook and Twitter really create a sense of belonging to something for those that follow. Twitter is a really big deal now and there are tons of folks in our (3) college town that use Twitter. My plan is to get customers to follow me on Twitter (already started this and I'm months out) at <a href="http://www.twitter.com">www.twitter.com</a>\Zeteocoffee .<br />
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I noticed a new chicken restaurant in town the other day drummed up business by having a service that you can text a keyword to and then you're signed up to receive their promotional announcements or 1 day coupons or whatever. I figure they pay for this service most likely but you could essentially do the exact same thing with Twitter. Once people are following you on Twitter (which is free) you can blast a message out to all those people at one time. Then if they bring their phone in, show you the message or code or whatever, you give them the discount or whatever you're advertising. When we showed up to the restaurant the line was out the door and the dining area was full due to people bringing these in. Now, in our case, we hadn't signed up for the notices ourselves and one of our friends had forwarded us the message with the promo on it. The restaurant didn't honor ours because it hadn't come directly from their service so what did we do? Yep, we ordered anyway and paid full price cause we were there. I know I know.... it's stupid but it was a lesson in what people's tendencies will usually be.<br />
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Wow, that was a long winded thought. Hope that all made sense.