Re-Naming an 18 year old Coffee Drive Thru, ideas appreciated - Barista Exchange2024-03-29T06:55:38Zhttps://www.baristaexchange.com/forum/topics/re-branding-an-18-year-old-coffee-drive-thru?commentId=1688216%3AComment%3A1434798&feed=yes&xn_auth=noJennifer, I wrote an article…tag:www.baristaexchange.com,2013-01-16:1688216:Comment:14366952013-01-16T01:19:35.945ZMarshall Fusshttps://www.baristaexchange.com/profile/Marshall
<p>Jennifer, I wrote an article on this subject for Specialty Coffee Retailer. If you have the Aug. 2010 issue, it's there. Otherwise it's on Highbeam (free trial available): <a href="http://www.highbeam.com/doc/1G1-236475794.html" target="_blank">http://www.highbeam.com/doc/1G1-236475794.html</a></p>
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<p>Jennifer, I wrote an article on this subject for Specialty Coffee Retailer. If you have the Aug. 2010 issue, it's there. Otherwise it's on Highbeam (free trial available): <a href="http://www.highbeam.com/doc/1G1-236475794.html" target="_blank">http://www.highbeam.com/doc/1G1-236475794.html</a></p>
<p> </p> I Love that! I've always want…tag:www.baristaexchange.com,2013-01-06:1688216:Comment:14350922013-01-06T13:31:24.387ZJennifer Vaalerhttps://www.baristaexchange.com/profile/jennifervaaler
<p>I Love that! I've always wanted to do that anyway</p>
<p>I Love that! I've always wanted to do that anyway</p> Haha. You can sell stationary…tag:www.baristaexchange.com,2013-01-06:1688216:Comment:14349872013-01-06T01:20:41.165ZBenjamin Curfmanhttps://www.baristaexchange.com/profile/BenjaminCurfman
<p>Haha. You can sell stationary, too, and call it "Clip and Sip."</p>
<p>Haha. You can sell stationary, too, and call it "Clip and Sip."</p> How's this for inspiration. D…tag:www.baristaexchange.com,2013-01-05:1688216:Comment:14348982013-01-05T20:38:19.190ZReggie Elliotthttps://www.baristaexchange.com/profile/Reggie
<p>How's this for inspiration. Do you have Norwegian roots? Your name seems to be a variation of the Norwegian "Våler." <a href="http://en.wikipedia.org/wiki/V%C3%A5ler,_Hedmark" rel="nofollow" target="_blank">Here</a>'s the Wikipedia entry on a municipality in Norway called Våler. Maybe there's something to take inspiration from?</p>
<blockquote><p><span>The name Våler comes from the </span><a href="http://en.wikipedia.org/wiki/Old_Norse" title="Old Norse">Old…</a></p>
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<p>How's this for inspiration. Do you have Norwegian roots? Your name seems to be a variation of the Norwegian "Våler." <a rel="nofollow" href="http://en.wikipedia.org/wiki/V%C3%A5ler,_Hedmark" target="_blank">Here</a>'s the Wikipedia entry on a municipality in Norway called Våler. Maybe there's something to take inspiration from?</p>
<blockquote><p><span>The name Våler comes from the </span><a href="http://en.wikipedia.org/wiki/Old_Norse" title="Old Norse">Old Norse</a><span> word </span><i>vål</i><span>, which means “trunks, or stumps (roots) from burnt trees in a clearing.” Names which are variations of </span><i>vål</i><span> are common in Norway as the first stage of clearing woodland for cultivation was to burn the trees and undergrowth.</span></p>
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<p>Also, apparently the paperclip was invented by a Norwegian man named Johan Vaaler. Not sure what any of that has to do with your café but I thought it was cool!</p> I like that name.
I think it'…tag:www.baristaexchange.com,2013-01-05:1688216:Comment:14347982013-01-05T00:33:03.636ZJennifer Vaalerhttps://www.baristaexchange.com/profile/jennifervaaler
<p>I like that name.</p>
<p>I think it's to the point I need to stop trying to figure it out and just clear my mind and not try so hard.</p>
<p>I like that name.</p>
<p>I think it's to the point I need to stop trying to figure it out and just clear my mind and not try so hard.</p> But how's your search going?tag:www.baristaexchange.com,2013-01-05:1688216:Comment:14347972013-01-05T00:07:52.762ZReggie Elliotthttps://www.baristaexchange.com/profile/Reggie
<p>But how's your search going?</p>
<p>But how's your search going?</p> Well, it's not a shop (yet) j…tag:www.baristaexchange.com,2013-01-04:1688216:Comment:14347962013-01-04T23:55:46.098ZReggie Elliotthttps://www.baristaexchange.com/profile/Reggie
<p>Well, it's not a shop (yet) just a registered brand BUT the name is clearly kind of a play on the whole first, second and third wave of the coffee industry. In Sweden, people drink a lot of coffee. A lot of very strong, dark and bitter coffee. But there is a strong cafe culture but it seems to have settled into a rut centered around the Italian style espresso bar. Which is too bad because unbeknownst to the common coffee drinker there is an extremely talented and passionate group of roasters…</p>
<p>Well, it's not a shop (yet) just a registered brand BUT the name is clearly kind of a play on the whole first, second and third wave of the coffee industry. In Sweden, people drink a lot of coffee. A lot of very strong, dark and bitter coffee. But there is a strong cafe culture but it seems to have settled into a rut centered around the Italian style espresso bar. Which is too bad because unbeknownst to the common coffee drinker there is an extremely talented and passionate group of roasters and baristi focusing on high quality coffee, roasted a bit lighter than what people here may be used to. So the obstacle we face here is that while from an internal standpoint, coffee afficianados here are totally up to speed with the pace and trends of the rest of the coffee world, the "scene" as a hold is being held up by both customers but worst of all retailers who don't know/don't care about the current trends.<br/><br/>So to make a long story short, I figured No Wave Coffee sounded "edgy" or whatever but in a way I was trying to say that let's not get too caught up in ourselves and let's reach out and invite those that may be a bit reluctant or hesitant to change, on either side of the counter-top. So forget "waves" and forget trends (even if we're totally embracing them!) and focus on communication, outreach and not being afraid to share our enthusiasm for coffee. We're not quite working from a position of strength, so we can't afford to lose customers by being too pretentious (I say this knowing full well that "No Wave Coffee Company" sounds fairly pretentious!)<br/><br/><br/><br/><br/></p> How did you come up with your…tag:www.baristaexchange.com,2013-01-04:1688216:Comment:14350302013-01-04T01:52:58.810ZJennifer Vaalerhttps://www.baristaexchange.com/profile/jennifervaaler
<p>How did you come up with your shop name?</p>
<p>How did you come up with your shop name?</p> Thanks for the reminder, Regg…tag:www.baristaexchange.com,2012-12-05:1688216:Comment:14302902012-12-05T19:34:04.966ZJennifer Vaalerhttps://www.baristaexchange.com/profile/jennifervaaler
Thanks for the reminder, Reggie. Great point and that story inspired me to do the same.<br />
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<cite>Reggie Elliott said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/re-branding-an-18-year-old-coffee-drive-thru?commentId=1688216%3AComment%3A1430529&xg_source=msg_com_forum#1688216Comment1430529"><div><div class="xg_user_generated"><p>All due respect, it's the product itself that will say "quality." <br></br><br></br>My first serious coffee biz job was at a place called…</p>
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Thanks for the reminder, Reggie. Great point and that story inspired me to do the same.<br />
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<cite>Reggie Elliott said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/re-branding-an-18-year-old-coffee-drive-thru?commentId=1688216%3AComment%3A1430529&xg_source=msg_com_forum#1688216Comment1430529"><div><div class="xg_user_generated"><p>All due respect, it's the product itself that will say "quality." <br/><br/>My first serious coffee biz job was at a place called "Murky Coffee." Now "Murky" as a word doesn't automatically denote quality and you can have the coolest, trendiest name in the business but if your coffee's crappy then it won't matter what you're called.</p>
<p>I know what you mean though, totally. Is there something personal? For instance there's a coffee shop in DC called Flying Fish. Now what does Flying Fish have to do with coffee? Nothing, but the owner's name is Dutch for "fisherman" and he used to want to design cars as a kid so he came up with a flying fish logo that would be the logo for the cars. Once he got into coffee and wanted to open his own shop, he just re-purposed that name and logo for the name of his café. It's also a pretty dang good coffee shop, which is all people will care about in the end.</p>
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</blockquote> All due respect, it's the pro…tag:www.baristaexchange.com,2012-12-05:1688216:Comment:14305292012-12-05T18:27:40.337ZReggie Elliotthttps://www.baristaexchange.com/profile/Reggie
<p>All due respect, it's the product itself that will say "quality." <br></br><br></br>My first serious coffee biz job was at a place called "Murky Coffee." Now "Murky" as a word doesn't automatically denote quality and you can have the coolest, trendiest name in the business but if your coffee's crappy then it won't matter what you're called.</p>
<p>I know what you mean though, totally. Is there something personal? For instance there's a coffee shop in DC called Flying Fish. Now what does Flying Fish…</p>
<p>All due respect, it's the product itself that will say "quality." <br/><br/>My first serious coffee biz job was at a place called "Murky Coffee." Now "Murky" as a word doesn't automatically denote quality and you can have the coolest, trendiest name in the business but if your coffee's crappy then it won't matter what you're called.</p>
<p>I know what you mean though, totally. Is there something personal? For instance there's a coffee shop in DC called Flying Fish. Now what does Flying Fish have to do with coffee? Nothing, but the owner's name is Dutch for "fisherman" and he used to want to design cars as a kid so he came up with a flying fish logo that would be the logo for the cars. Once he got into coffee and wanted to open his own shop, he just re-purposed that name and logo for the name of his café. It's also a pretty dang good coffee shop, which is all people will care about in the end.</p>
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