McDonalds $100M Ad Campaign & McCafe Roll Out - Barista Exchange2024-03-29T02:38:09Zhttps://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?commentId=1688216%3AComment%3A457315&x=1&feed=yes&xn_auth=noThey are using Melitta's new…tag:www.baristaexchange.com,2009-10-22:1688216:Comment:6631852009-10-22T01:20:12.704ZEspresso Rescuehttps://www.baristaexchange.com/profile/EspressoRescue181
They are using Melitta's new Super Autos too! Melitta bought out Cafina. Barnes and Noble uses Cafinas in some of their cafes before the buyout. McD has the latest model of the B&N machines<br />
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<cite>Solamente Espresso said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=4&commentId=1688216%3AComment%3A457320&x=1#1688216Comment457562"><div>Thanks! I would have guessed Bunn Tigers (Thermoplan) for the service and support in New York…</div>
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They are using Melitta's new Super Autos too! Melitta bought out Cafina. Barnes and Noble uses Cafinas in some of their cafes before the buyout. McD has the latest model of the B&N machines<br />
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<cite>Solamente Espresso said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=4&commentId=1688216%3AComment%3A457320&x=1#1688216Comment457562"><div>Thanks! I would have guessed Bunn Tigers (Thermoplan) for the service and support in New York Metro Area at least...<br/> <br/>
<cite>Brady said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?id=1688216%3ATopic%3A456336&page=4#1688216Comment457481"><div><cite>VFA_Expres New York said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=4&commentId=1688216%3AComment%3A457435&x=1#1688216Comment457403"><div><b>I am curious to know which superautomatics they are using, and whether individual McCafes are allowed to choose their own equipment.</b><br/> <br/> By the way, I have never set foot in a Starbuck's - and since <i>they</i> started going superautomatic, I really never will!</div>
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The one's I've noticed have all been Franke.</div>
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</blockquote> You're freaking ridiculous. T…tag:www.baristaexchange.com,2009-07-17:1688216:Comment:5562012009-07-17T09:35:55.943Zilludereluderehttps://www.baristaexchange.com/profile/illudereludere
You're freaking ridiculous. That's brilliant.<br />
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<cite>Dean Vastardis said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=5&commentId=1688216%3AComment%3A457698&x=1#1688216Comment457698"><div>MC D’s is using Bunn for their brewing equipment and Franke super autos for the espresso. Mc D’s is smart to take advantage of the faltering king SBX (soon to be king of instant coffee). We can all thank SBX for introducing the super automatic…</div>
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You're freaking ridiculous. That's brilliant.<br />
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<cite>Dean Vastardis said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=5&commentId=1688216%3AComment%3A457698&x=1#1688216Comment457698"><div>MC D’s is using Bunn for their brewing equipment and Franke super autos for the espresso. Mc D’s is smart to take advantage of the faltering king SBX (soon to be king of instant coffee). We can all thank SBX for introducing the super automatic machine to the North American Market. SBX felt that by having an exclusive contract with a Swiss company called Thermoplan, for their super autos, that they would not allow the competition to replicate their SOP. The approach was tremendously naive and foolish. You can see that they have not learned from their mistakes through the purchase of the Coffee Equipment Company (The Clover) coffee brewing machine. They obviously feel that they harness the ultimate brewing technology available. This is simply not the case. I am aware of many aspects of the industry and one thing I am certain of is that there are new brewing and beverage preparation technologies on their way to market in the next 12 months that will help the independents truly separate themselves from the chains. I know for a fact that these technologies will only be available for independent shop owners. No selling out to SBX. This is what the industry needs, true innovation with the independent in mind.<br/> <br/>
Innovation in needed in the industry now more than ever. In reality the industry has gotten stale. Innovation has not been innovation but rather an adaptation of preexisting beverages and technologies with slick marketing campaigns. Look at SBX’s “Tea Latte” which was made by steaming tea with milk. It’s not a tea latte, its steamed milk with powdered tea. Look at the typical chai latte, where the tea flavor and spices come from a carton then are mixed with milk. SBX was not the first to heat milk and tea together and the first combination of Chai tea and Milk was not created in Oregon! Again, not innovation but adaptation.<br/>
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This is the point in time where we the independent shop owners, baristas, aficionados, and roasters must be actively striving to change the way we operated, create and innovate. Time to cut out short cuts and lazy interpretations of true product.<br/>
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If you have a super auto, get rid of it and buy a traditional machine.<br/>
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If you have bag tea, scrap it and find a loose tea supplier.<br/>
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If you use pods, get a grinder.<br/>
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If you have premixed blender drinks, go buy some fruit.<br/>
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If you have a self tamping and dosing grinder, sell it and buy a grinder and learn how to tamp.<br/>
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If you have chai latte mix (I know most of you do) pour it out and make your own chai base and stick it in the fridge. If you don’t know how I would be happy to tell you.<br/>
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I know that at this point in time the idea of changing anything you do is scary. However, all of these elements are more important now than ever. The only way to survive is to create a clear separation.<br/>
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Don’t be generic be original. That is something that cannot be replicated.</div>
</blockquote> I tried a McD's "cappuccino"…tag:www.baristaexchange.com,2009-05-31:1688216:Comment:4953642009-05-31T23:15:28.391ZAdrian Badgerhttps://www.baristaexchange.com/profile/Adrian
I tried a McD's "cappuccino" the other day (educational purposes, of course!) I'm absolutely convinced they add sugar. It was EXTREMELY sweet. I noticed that their coffee menu states something to the effect that sugar may be included in other ingredients.
I tried a McD's "cappuccino" the other day (educational purposes, of course!) I'm absolutely convinced they add sugar. It was EXTREMELY sweet. I noticed that their coffee menu states something to the effect that sugar may be included in other ingredients. We must take advantage of thi…tag:www.baristaexchange.com,2009-05-27:1688216:Comment:4786292009-05-27T16:16:19.348ZCedrichttps://www.baristaexchange.com/profile/Cedric
We must take advantage of this. This is creating an opportunity for people to access coffee who normaly wouldn't step foot into a specialty coffee house. Somehow we need to get their curiosity and for them to step foot in our doors to try our quality drinks. If they like the clown, donut, mermaid products, they should definetly like ours (that's the logic right). What if we (ALL INDIE SHOPS) pool some money together and create our own national ad campaign about how our quality and passion for…
We must take advantage of this. This is creating an opportunity for people to access coffee who normaly wouldn't step foot into a specialty coffee house. Somehow we need to get their curiosity and for them to step foot in our doors to try our quality drinks. If they like the clown, donut, mermaid products, they should definetly like ours (that's the logic right). What if we (ALL INDIE SHOPS) pool some money together and create our own national ad campaign about how our quality and passion for the industry could never be replaced by someone being paid minimum wage with a automatic machine. While we're at it, why not add to the campaign that if anyone walks into our store and asks for an ice coffee like McCafe or a Caramel Macciato, we get to kick em in the butt. Thanks for posting this link.…tag:www.baristaexchange.com,2009-05-17:1688216:Comment:4681092009-05-17T14:02:31.836ZBradyhttps://www.baristaexchange.com/profile/Brady
Thanks for posting this link. You did a good job in such limited time. So sad that the guy kept implying that weakness on the part of Starbucks meant weakness in the entire specialty coffee segment... and that McD's inroads against them meant inroads against indies too. I wanted to strangle the guy when he kept saying "its about price" (reminding me again why I avoid Fox news). Glad you were able to get the line in about this making it easier for quality-focused shops to differentiate…
Thanks for posting this link. You did a good job in such limited time. So sad that the guy kept implying that weakness on the part of Starbucks meant weakness in the entire specialty coffee segment... and that McD's inroads against them meant inroads against indies too. I wanted to strangle the guy when he kept saying "its about price" (reminding me again why I avoid Fox news). Glad you were able to get the line in about this making it easier for quality-focused shops to differentiate ourselves. Good job staying focused, cool, and on message. Nicely done. I would imagine…tag:www.baristaexchange.com,2009-05-17:1688216:Comment:4678872009-05-17T04:28:19.380ZStephen Curtishttps://www.baristaexchange.com/profile/espressobomb
Nicely done. I would imagine it to be a bit stressful to prep for something like that. Ice cold<br />
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<cite>Matt Milletto said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=8&commentId=1688216%3AComment%3A467804&x=1#1688216Comment467804"><div>Not sure how many saw this yet, but I was on Fox again yesterday talking about McDonalds ... had much more to say but such limited time.…</div>
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Nicely done. I would imagine it to be a bit stressful to prep for something like that. Ice cold<br />
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<cite>Matt Milletto said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?page=8&commentId=1688216%3AComment%3A467804&x=1#1688216Comment467804"><div>Not sure how many saw this yet, but I was on Fox again yesterday talking about McDonalds ... had much more to say but such limited time. <a href="http://www.foxbusiness.com/video/index.html?playerId=videolandingpage&streamingFormat=FLASH&referralObject=5063810&referralPlaylistId=search%7Ccoffee">Here's the link</a>.</div>
</blockquote> Not sure how many saw this ye…tag:www.baristaexchange.com,2009-05-17:1688216:Comment:4678042009-05-17T02:58:49.950ZMatt Millettohttps://www.baristaexchange.com/profile/mattmilletto
Not sure how many saw this yet, but I was on Fox again yesterday talking about McDonalds ... had much more to say but such limited time. <a href="http://www.foxbusiness.com/video/index.html?playerId=videolandingpage&streamingFormat=FLASH&referralObject=5063810&referralPlaylistId=search|coffee">Here's the link</a>.
Not sure how many saw this yet, but I was on Fox again yesterday talking about McDonalds ... had much more to say but such limited time. <a href="http://www.foxbusiness.com/video/index.html?playerId=videolandingpage&streamingFormat=FLASH&referralObject=5063810&referralPlaylistId=search|coffee">Here's the link</a>. that rules. best emoticon eva…tag:www.baristaexchange.com,2009-05-11:1688216:Comment:4618582009-05-11T16:52:46.183ZDemian Luperhttps://www.baristaexchange.com/profile/DemianLuper
that rules. best emoticon evar.<br />
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<cite>miKe mcKoffee aka Mike McGinness said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?id=1688216%3ATopic%3A456336&page=7#1688216Comment460531"><div><p style="text-align: left;"><img src="http://storage.ning.com/topology/rest/1.0/file/get/34557838?profile=original" alt="" width="74" height="37"/></p>
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that rules. best emoticon evar.<br />
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<cite>miKe mcKoffee aka Mike McGinness said:</cite><blockquote cite="http://www.baristaexchange.com/forum/topics/mcdonalds-100m-ad-campaign?id=1688216%3ATopic%3A456336&page=7#1688216Comment460531"><div><p style="text-align: left;"><img src="http://storage.ning.com/topology/rest/1.0/file/get/34557838?profile=original" alt="" width="74" height="37"/></p>
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</blockquote> tag:www.baristaexchange.com,2009-05-09:1688216:Comment:4605312009-05-09T15:58:45.745ZMike McGinnesshttps://www.baristaexchange.com/profile/miKemcKoffeeakaMikeMcGinness
<p style="text-align: left;"><img src="http://storage.ning.com/topology/rest/1.0/file/get/34557838?profile=original" alt="" width="74" height="37"/></p>
<p style="text-align: left;"><img src="http://storage.ning.com/topology/rest/1.0/file/get/34557838?profile=original" alt="" width="74" height="37"/></p> What kills me is what McDonal…tag:www.baristaexchange.com,2009-05-08:1688216:Comment:4599972009-05-08T20:36:24.270ZS.a.a.d.i.ahttps://www.baristaexchange.com/profile/Saadia
What kills me is what McDonalds says in advertising for the McCafe drinks like they use fresh ground espresso and fresh milk for evry drink. There are so many people out there who know nothing about specialty coffee who will believe the crap they see and hear in a commercial. McDonalds is just making it harder for us who really care about what we do and in turn we will have to work harder and spend more time to re-educate the customer about quality and speciality coffee.<br />
In addition I hear that…
What kills me is what McDonalds says in advertising for the McCafe drinks like they use fresh ground espresso and fresh milk for evry drink. There are so many people out there who know nothing about specialty coffee who will believe the crap they see and hear in a commercial. McDonalds is just making it harder for us who really care about what we do and in turn we will have to work harder and spend more time to re-educate the customer about quality and speciality coffee.<br />
In addition I hear that Starbucks plans to roll out a huge ad campaign that focuses on quality.